More latest news - page 974

Queensland NRL sides secure key deals

A short-term shorts sponsor has finalised North Queensland Cowboys' on-field assets, while the Gold Coast Titans' recent commercial resurgence has continued with a new jersey partner.Read more

Telstra and Citi to push loyalty programs with Live Nation

Blue-chip brands Telstra and Citi will support Madonna's first Australian tour in more than 20 years, with both sponsors being attracted to the "uncluttered" music sector, according to the managing director of Live Nation's exclusive sponsorship agency Mixitup.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?