UBET, the soon-to-be-launched Tattsbet rebrand, has signed a new partnership with Port Adelaide and is set to roll out numerous other sponsorships as part of a "multi-million dollar" campaign in the next few weeks.Read more
Carlton & United Breweries will combine five brands and its two highest-profile sponsorships, with the AFL and NRL, under one marketing campaign in its first cross-promotional activation.Read more
A-League naming rights partner Hyundai has rolled out one of Australia's biggest fan engagement activations to support the upcoming A-League finals series.Read more
Tattsbet's move to its new UBET brand identity will be supported with a series of new partnerships, including exclusive wagering alliances with the V8 Supercars and the Brisbane Racing Club.Read more
Goodlife Health Clubs has continued to expand its sponsorship portfolio, penning a three-year deal with Netball Australia and its national ANZ Championship series.Read more
Singapore-based project management consultancy The Project Group has signed with Hockey Australia as a sponsor of both the men's and women's national teams.Read more
Specialist sponsorship and communications agency Mango DDB has appointed Fern Canning as its new Sydney managing director and promoted its head of sponsorship to group account director.Read more
The AFL has identified licensing and the B2B financial services sectors as areas for growth, says commercial chief Darren Birch.Read more
The Brisbane Broncos NRL side has signed the University of Queensland as a new major partner, after posting another strong sponsorship performance in 2014.
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The Tasmanian Institute of Sport's cycling program has secured Dulux as a major sponsor and appointed a sponsorship consultant.Read more
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