Red Energy has joined Breast Cancer Network Australia and the AFL as the official sponsor of a new fixture that will raise funds for the cancer non-profit, while the AFL has signed a pair of deals.Read more
NRL club Cronulla has signed a long-term deal with Coates Hire, which will feature on the lower back of the club's jersey for the next three seasons.Read more
Children's car-seat maker InfaSecure has signed a partnership with The Wiggles and its products and brand message will be integrated into the group's content.Read more
Netball Australia will handle both advertising sales and production across as part of its new broadcast agreement, giving sponsors such as ANZ and Telstra unprecedented integration across a number of platforms, according to head of commercial Matt Roberts.Read more
The Sydney Swans AFL club has added another two new sponsors after creating a range of new digital and match-day assets.Read more
The Queensland Art Gallery | Gallery of Modern Art has appointed a new head of commercial development to serve on its executive.Read more
Telstra has signed a long-term, wide-ranging alliance with the West Coast Eagles.Read more
Four'N Twenty Pies has joined Port Adelaide as shorts sponsor in a deal that also includes distribution rights at the club's SANFL home games.Read more
A trio of brands, including the National Roads and Motorists Association, have renewed partnerships with Sydney's Royal Easter Show.Read more
Port Adelaide is forecasting a profit this season after doubling its commercial revenue in 2014 and signing some new deals - the latest with insurance and members' services group, RAA.Read more
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