> WAFC COO resigns, moves to sponsor
> EA Sports to back Pele Tour
> Fiat-Chrysler leaves Alfa Romeo out of Dragons renewal
> Treasury Wine Estates expands AFL deal to include Wolf Blass
> Yamaha partners with Australian Superbike ChampionshipRead more
The Wollongong Hawks NBL franchise has taken a step towards financial viability, signing rail engineering services firm Multi Civil and Rail as its new principal partner.Read more
Land Rover Australia has secured the naming rights to a new grassroots rugby union competition in the ACT and Southern NSW as part of its ACT Brumbies partnership activations.Read more
The AFL has logged a $3 million increase in commercial revenue, boosting its takings from sponsorship, events and membership to a record $164.8 million.Read more
Swimming Australia has continued its recent rush of commercial agreements, renewing its agreement with key sponsor Accor.Read more
Melbourne Theatre Company has secured Qatar Airways as a new major partner, with the airline to target premium and VIP theatre-goers.Read more
Chemist Warehouse has signed its second partnership with an AFL side in as many weeks, this time with the North Melbourne Kangaroos.Read more
The Australian Olympic Committee has inched closer to its $40 million sponsorship revenue target for the 2016 Olympics, signing a new major partner and advancing negotiations with several other brands.Read more
Telstra has signed new partnerships with four A-League clubs, giving the telecommunications brand direct access to almost half of the competition's membership base.Read more
Petrol retailer and convenience store brand United Petroleum has signed its second partnership with an AFL club in as many months, this time with the Gold Coast Suns.Read more
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