The Melbourne Racing Club and BMW have rekindled their long-term naming rights partnership for the Caulfield Cup Carnival, but last year's naming rights sponsor CUB will remain a key sponsor.Read more
Nine Entertainment's digital arm, Mi9, will use a new content and streaming partnership with IMG's Fashion Week Australia as the launching pad for a new women-targeted website.Read more
The Wollongong Hawks NBL side has entered voluntary administration after major partner Wollongong Coal pulled out of its five-year contract due to financial difficulties.Read more
The embattled Gold Coast Titans NRL side will gift its front of jersey position to Ronald McDonald House until a principal partner is signed.Read more
Swimming Australia will turn its focus to commercialising the sport's big participation base after stitching up an expanded sponsorship deal with Gina Rinehart's Hancock Prospecting.Read more
The NRL's sponsorship revenue rose 5% to $27m in 2014 but the League has targeted revenue from new digital platforms as a growth engine for the near future.Read more
Coopers Brewery has signed a long-term extension as the official beer of the V8 Supercars, while a prominent spirits brand has replaced Jim Beam on the Championship's sponsor roster.Read more
Defence Housing Australia will be the major sponsor of art installation Nomanslanding, a centrepiece of Darling Harbour's 'Centenary of ANZAC' celebrations.Read more
The 2015 Formula 1 Australian Grand Prix has signed 13 new sponsors, including seven in the automotive category, after the Australian Grand Prix Corporation shifted its strategy to include a motor show-like precinct.Read more
Acquire Learning has renewed its partnership with AFL side Carlton and committed to an increased leveraging and activations campaign.Read more
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