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WATER BRAND TO FOCUS ON BUILDING WALLABIES DEAL

In a follow up to last week's look at water brand Mount Franklin and its entry into sports sponsorship, a spokesperson for the Coca Cola owned brand has revealed that the new sponsorship of the Australian Rugby Union (ARU) is definitely Mount Franklin?s first sponsorship of a sporting property, pointing out that traditionally the brand has focused on food and lifestyle events. Further to this, . . .

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