Subscription content
Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:
Fringe's "disruptive" business model and outlook reaps rewards
The 2018 Adelaide Fringe has kicked off with a record number of sponsors, including global brands such as Airbnb and Uber and the cultural festival's director crediting a "disruptive" business strategy for its strong results.
If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.
