Subscription content
Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:
Australian Open continues momentum with new initiative and sponsors
The Australian Open's strategic focus on China has generated two more new sponsorships and encouraged Tennis Australia to launch a China-specific brand identity to capitalise on the market.
If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.
