Subscription content
Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:
Kia and ANZ Bank reap rewards from Australian Open alliances
Kia's huge Australian Open sponsorship investment has cemented its appeal with tennis fans, according to new research which has found the car-maker is the brand most associated with the grand slam by a wide margin.
If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.