Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

Lion Dairy & Drinks using esports to target hard-to-reach market

Lion Dairy & Drinks’ Dare Iced Coffee brand has partnered with the world’s largest esports platform, the ESL Pro League, a professional esports competition spanning across Europe, America, Asia and Oceania.

Login to access article

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?