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Supercheap Auto “missed opportunity” with Bathurst 1000 departure campaign
After losing the naming rights to the Bathurst 1000, Supercheap Auto has released a mock press conference video poking fun at the Supercars and its new major partner Repco, but Octagon Australia agency director, Andrew Clarke, while praising the concept of an exit campaign, says the execution, in this case, might have missed a great opportunity.
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