Subscription content
Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:
Olympic sponsorship shifts deemed normal
The departure of Bridgestone, Toyota and Panasonic from the International Olympic Committee’s (IOC) TOP sponsorship program has sparked questions about the program's future, but many experts believe the situation is business-as-usual.
If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.
