Subscription content
Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:
Wimbledon shift to auto line calls could get under collar of Ralph Lauren
Wimbledon’s decision to eliminate human judges by switching to electronic line calling from 2025 will significantly detract from brand visibility of long-time sponsor Polo Ralph Lauren, industry observers say.
If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.