UK GROUP LOOKS TO ADD CREATIVITY TO SPONSORSHIPS Saturday, 24 Sep 2005 05:30am In an interesting development in sport sponsorship in the UK, a new group aiming to further leverage brand sponsorship of sporting events has just been launched. Communications agency Three?s . . . Read more
JACOB'S CREEK NAMING DECISION NEXT WEEK Saturday, 24 Sep 2005 05:30am The naming rights deal for South Australia's major Australasian tour golf tournament, currently called the Jacob's Creek Open, should be finalised next week. Carmen Doran, sponsorship . . . Read more
SPONSORSHIP GAINS NEW MOMENTUM Saturday, 24 Sep 2005 05:30am Sydney-based promotional & event agency Momentum, which is part of the McCann Worldgroup, has launched a specialised sponsorship consultancy department. The agency, which . . . Read more
COUGAR DEAL A LAST MINUTE REPRIEVE FOR TASSIE V8 ROUND Saturday, 24 Sep 2005 05:30am Despite strong interest in the property early in the year when it was first taken to the market, the naming rights sponsorship package for last weekend's V8 Supercars Series round in Tasmania was only just finalised at the last minute, with Carlton & United Beverages (CUB) signing on to promote its Cougar Bourbon brand. As reported in . . . Read more
THE BUSINESS BENEFITS OF CORPORATE RESPONSIBILITY AND COMMUNITY INVESTMENT Saturday, 24 Sep 2005 05:30am An upcoming conference in the UK is set to highlight that businesses could be ignoring untapped opportunities for innovation, market development and important non-traditional business models by not considering corporate responsibility. The conference is . . . Read more
TRIATHLON CLOSING ON SPONSORS AS TURNAROUND CONTINUES Saturday, 24 Sep 2005 05:30am Triathlon Australia (TA) is getting closer to securing new sponsors for the sport as the ongoing restructure of the national body continues. Brian Hinton, who . . . Read more
