Mastercard rolls out "summer of sport" offering with Cricket Australia
Mastercard will use its new Cricket Australia partnership to create a new summer-focused sports offering giving cardholders "unique and exclusive" experiences.Read more
Mastercard will use its new Cricket Australia partnership to create a new summer-focused sports offering giving cardholders "unique and exclusive" experiences.Read more
Supercheap Auto and Armor All have both renewed their Supercars partnerships, with the former to retain its Bathurst 1000 title rights into the next decade.Read more
The Hopman Cup has announced the addition of four new sponsors as part of its 2018 tournament launch, including luxury car-maker Jaguar.Read more
Some of Australia's biggest brands and rights-holders, including sponsorship executives and marketing leaders from Etihad Airways, the NRL and American Express, are among the first speakers confirmed for November's Sponsorship News conference.Read more
> Pepsi, Telstra and Swarovski join ARIA Awards
> Blues boss yet another victim of post-season AFL cull
> Co-major sponsor renews with Jets
> Walkinshaw gets US owners as teams lock in Bathurst deals
> Boral returns as dual ABL/Baseball Australia major partner
> Live performance ticket sales reach 1.43 billionRead more
Football Federation Australia has secured a major new deal with fast food giant McDonald's, which becomes the first sponsor of the A-League's pioneering referee technology.Read more
Victoria University has struck an expanded deal with the Western Bulldogs, taking over several of the club's most valuable assets until at least the end of the 2022 AFL season.Read more
Hungry Jack's has been confirmed as the new naming rights sponsor of the National Basketball League in a last-minute agreement ahead of the 2017-18 season.Read more
Health insurer NIB will drop its naming rights deal with Perth Rectangular Stadium next year after signing a principal deal with an AFL side and undertaking a wider strategic review of its sponsorship goals.Read more
Channel Ten chief executive Paul Anderson says his network's A-League broadcast deal will lift football to a new level in Australia, and has committed the network to pursuing its sports rights strategy in the lead-up to a likely acquisition by CBS.Read more