Adidas signs five-year Hawks extension Monday, 18 Dec 2017 09:21pm Hawthorn has secured a significant renewal with Adidas in one of the AFL's richest apparel deals, which now underpins almost three-quarters of the club's total on-field merchandise sales. Read more
AOC unveils new-look senior management team Monday, 18 Dec 2017 08:52pm The Australian Olympic Committee has completed its staff restructure with two executive hires, including an updated communications role which will work more closely with sponsors. Read more
Titans consolidate with new title sponsor after ownership saga Monday, 18 Dec 2017 08:45pm The NRL's Gold Coast Titans has moved quickly to capitalise on its new ownership, with the club unveiling a new principal partner just days after being sold to a local consortium. Read more
Partnerships pave way for wide-ranging Optus-Seven deal Friday, 15 Dec 2017 09:35pm Optus has snagged mobile rights to a raft of upcoming sporting events through a new alliance with Seven which will run alongside its sponsorships with three elite sporting rights-holders. Read more
Land Rover extends with Brumbies; eyes off other rugby deals Friday, 15 Dec 2017 09:33pm Land Rover has renewed its partnership with the Super Rugby's ACT Brumbies and is shaping up to take a larger presence in the rugby union landscape from 2018 onwards. Read more
Sponsorship and innovation at the heart of Hawthorn's new strategy Friday, 15 Dec 2017 09:33pm AFL powerhouse Hawthorn has unveiled a wide-ranging new strategic plan which lays out revenue diversification, sponsorship growth and the renewal of its Tasmanian partnership as key future goals. Read more
Shell's Supercars VR campaign drives major results Thursday, 14 Dec 2017 09:33pm Shell's first year as principal partner of the DJR Penske Supercars team generated 97% consideration to purchase, underpinned by a virtual reality activation from experiential agency Traffik which is set to be rolled out globally. Read more
Superfund sponsorship to come under scrutiny Thursday, 14 Dec 2017 09:32pm The sponsorship and advertising practices of major superannuation funds will be subject to closer scrutiny under new guidelines proposed by the Australian Prudential Regulation Authority. Read more
'Canes co-major renews; Renegades sign three Thursday, 14 Dec 2017 09:30pm MyState Bank will return to the Hobart Hurricanes shirt-front for a third straight Big Bash League season, while three new sponsors have joined the Melbourne Renegades. Read more
NRL's multi-million-dollar digital strategy kicks off Wednesday, 13 Dec 2017 09:28pm The NRL has unveiled a re-designed suite of mobile apps, websites and other platforms as it seeks to generate more non-broadcast revenue. Read more
