Perth Stadium breaks new ground with craft brewer partnership
Western Australian craft brewery, Gage Roads, has beaten out multinational giants AB InBev and Lion to secure beer pourage rights at the Perth's new 60,000-seat stadium.Read more
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Falls Creek signs innovative Nickelodeon alliance
Kid's entertainment brand Nickelodeon will have a significant presence on the slopes at Falls Creek for the next two years as part of a new alliance with the Merlin Entertainment Group.Read more
Diversity and equality initiatives underpin record Tigers season
Richmond plans to build on this season's strong commercial growth by further investing in its community and Indigenous programs and developing its non-traditional sponsorship assets, according to commercial boss Simon Derrick.Read more
Chemist Warehouse sponsorship goes in-house; Aon backs Paralympic champ; and more
> Chemist Warehouse to bring sponsorship in-house
> Senior staff movements at M&C and Initiative
> Aon to support Paralympic champion McGrath
> SBS expands NBL broadcast alliance
> Victorian Racing Club locks in trio of media deals
> Healthway links with WA Symphony and Little AthleticsRead more
Athlete media company Unscriptd promises better sponsorship cut-through
Brent Scrimshaw, the co-founder and CEO of athlete media company Unscriptd, says that sport still has a long way to go in unlocking the "huge revenue opportunities" offered through social media.Read more
Cricket Australia eyes state event war-chests
Cricket Australia has tapped into the lucrative government tourism and major events sector, linking with Destination NSW in a multi-year "marketing partnership".Read more
Invictus Games clinches Jaguar Land Rover deal
The 2018 Invictus Games in Sydney has secured Jaguar Land Rover as a top-tier partner and signed an exclusive broadcast agreement with the ABC.Read more
GC Airport to downgrade Marathon naming rights deal
The Gold Coast Marathon has "mutually ended" its naming rights partnership with the Gold Coast Airport, although the long-term sponsor will remain onboard as an event partner.Read more
Bulldogs boss points to financial results to refute reports of "implosion"
Western Bulldogs chief executive Gary Kent has confirmed that he plans to step down before the start of the 2018 season but reaffirmed the club's profit forecast of "in excess of $1m" this year.Read more
Fujitsu ramps up decade-long golf deal
Fujitsu has inked a three-year extension of its Golf Australia deal, which is a key part of its government and enterprise customer engagement strategy, according to CEO Mike Foster.Read more
