Google returns as key sponsor of Mardi Gras parade grants program Tuesday, 05 Dec 2017 07:07pm The Sydney Gay and Lesbian Mardi Gras has expanded its partnership with Google, with the internet search giant returning as a major sponsor of its SGLMG Community Parade Grants Program in 2018. Read more
VR offers sponsors infinite opportunities – but keep it simple Tuesday, 05 Dec 2017 07:07pm Virtual reality has the potential to revolutionise sponsorship by offering fans a huge range of experiences, but sponsors and agencies should keep it simple and use the technology to solve a problem, says Octagon's Adam Hodge. Read more
Cowboys sign sports tech company to major partner deal Tuesday, 05 Dec 2017 05:15pm The North Queensland Cowboys have signed an important multi-year deal with rapidly growing sports technology and stadium services company, Techfront. Read more
AHG seeks Demons exit as cost-cutting bites Monday, 04 Dec 2017 09:19pm Melbourne FC is set to become the third AFL club hunting for a new co-major sponsor, with ASX-listed car dealer AHG understood to have exited its top-tier deal. Read more
News Corp threatens boycott of 2018 games Monday, 04 Dec 2017 09:18pm Major publisher, News Corp Australia is threatening to not send journalists or to cover the Gold Coast Commonwealth Games next year after it failed to negotiate a relaxation of the restrictions on the online use of pictures and video from events. Read more
Boost Mobile lifts Supercars exposure Monday, 04 Dec 2017 09:18pm Youth focussed mobile company Boost Mobile, will become a naming rights sponsor of the Walkinshaw Andretti United Supercars team in a new deal next year. Read more
Red Energy links with Museum of Contemporary Art Monday, 04 Dec 2017 03:57pm Red Energy has signed on as a major partner of Sydney's Museum of Contemporary Art in a new deal that will support the gallery's regional tours in three states and territories. Read more
Brydens steps into the big league with State of Origin deal Friday, 01 Dec 2017 08:08pm Compensation law specialist, Brydens Lawyers, has dramatically stepped up its sponsorship portfolio by becoming the front of jersey partner of the NSW State of Origin team. Read more
Veteran executive to lead Rebels commercial; Brumbies commercial boss departs Friday, 01 Dec 2017 06:22pm Former Supercars, basketball and AFL sponsorship executive, Tim Cherry, has been appointed as general manager of commercial at the Melbourne Rebels, while long-term Brumbies commercial manager Simon Chester is leaving the franchise. Read more
Canterbury go to Blues; Rugby's Sharp deal; Female AFL participation up; and more Friday, 01 Dec 2017 06:21pm > Canterbury to provide Blues gear after 10 year break > Lions revenue rises but loss increases > Pies praise sponsors in strong result > Surge in female participation changes AFL dynamic > Rugby looking Sharp for Sydney 7s Read more
