Uber will partner with the AFL and its official beer sponsor, Carlton Draught, in a new promotion that will see the ride sharing service give away up to $200,000 worth of Uber rides on Grand Final day.Read more
Community partnerships were the single largest category of business philanthropy in 2015-16, contributing $7.7 billion, according to new research.Read more
Coca-Cola Amatil has secured tournament-wide non-alcoholic pourage rights as part of a deal between its Powerade brand and the 2017 Rugby League World Cup.Read more
A-League club Melbourne City has clinched major new partnerships with fast food giant McDonald's and Lion's Big M milk brand.Read more
Chemist Warehouse will ramp up its fan engagement and activation strategies after returning as a major sponsor of the resurgent National Basketball League.Read more
Sporting rights-holders are ideally placed to tap into surging digital ad revenue, but only if the walls between digital, fan engagement and commercial departments are torn down, according to digital expert Sean Callanan.Read more
Melbourne Cricket Club has appointed highly-regarded Melbourne Demons staffer Jennifer Watt as its partnerships chief, with the Demons to split Watt's former role with two internal promotions.Read more
Coles chief John Durkan says the supermarket's new alliance with Athletics Australia and Little Athletics is "the most significant sports partnership we’ve ever been involved in."Read more
> ASC expands women's leadership program with BlueScope deal
> Moonee Valley adds commercial veteran to team
> Twitter announces spate of sports partnerships
> Singapore Airlines to back major art exhibition
> QMS secures new signage deal after strong financial resultRead more
Sports compression and apparel brand 2XU has become the title sponsor of the Neon Run in a three-way partnership with event owner SME360 and Collingwood's 'Magpie Nest' charity initiative.Read more
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