Cricket Australia has outlined a new commercial strategy that focuses on women's sport, international deals and "sustainable partnerships" and will also aim to tap into new financial categories opened up following the restructure of its Commonwealth Bank deal.Read more
Battery maker Energizer has become the latest blue-chip brand to sign on as an official sponsor of next month's Rugby League World Cup.Read more
> Magellan bulks up marketing spend to $11m ahead of cricket deal
> Adelaide Oval upgrade delivers economic boom
> SME360 to launch global drone racing venture
> Brisbane Festival opens with strong roster of sponsors
> Athletics Australia promotes commercial chief to top job
> Monster Energy appoints new marketing boss; signs new dealRead more
Supercars will launch what it calls a "ground-breaking" eSports competition in the lead-up to this year's Bathurst 1000 with the intention of rolling out a regular gaming league next year.Read more
Ladbrokes CMO Jason Gibsgaard says the wagering firm's state-of-the-art activations precinct at the Moonee Valley Racing Club will deliver on a host of brand objectives, including customer acquisition, retention and engagement.Read more
Sponsorship-shy Kmart will launch a new basketball community program at more than 1,500 schools as part of a new deal with the National Basketball League.Read more
A record 14 sporting organisations have been included on IBISworld's list of Australia's top 500 private companies, with the AFL again taking top honours.Read more
American Express will replace Ben & Jerry’s as the new presenting partner of Fairfax Events’ flagship national film series, Openair Cinemas.Read more
The Federal Senate's inquiry into the "Future of rugby union in Australia" sets a worrying precedent for Government interference into elite sport, says Australian Rugby Union chair Cameron Clyne.Read more
Workplace culture and sponsorship ROI are interdependent, and rights-holders that don’t understand their sponsors’ objectives will never be able to deliver maximum returns for their partners, says Hyundai's Martin Him.Read more
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