Suns secure travel insurance giant to fill twelve-month major partner gap Wednesday, 22 Nov 2017 09:18pm The Gold Coast Suns AFL outfit has signed an international travel insurance brand with close links to the AFL as its new co-major sponsor. Read more
Ladbrokes switches NRL allegiance, eyes AFL deals Wednesday, 22 Nov 2017 09:18pm Ladbrokes has upgraded its Newcastle Knights deal and signed a new partnership with the Canterbury Bulldogs but stepped back from a third NRL club partnership. Read more
VenuesNSW opens bidding for new Parramatta Stadium naming rights Tuesday, 21 Nov 2017 03:34pm The NSW Government has started the formal tender process for sponsors interested in securing "exclusive naming rights" to the new Western Sydney Stadium, currently under construction. Read more
Creative Partnerships posts strong fundraising growth in 2017 Tuesday, 21 Nov 2017 02:44pm Creative Partnerships channeled a record amount of private funds into arts and cultural organisations in the last twelve months, with its Australian Cultural Fund reaching a $20m milestone. Read more
Four'N Twenty links with Simmons' 76ers in stadium and activation deal Tuesday, 21 Nov 2017 02:26pm Four'n Twenty Pies has signed an innovative new sponsorship with the NBA's Philadelphia 76ers, making it just the second Australian brand to partner with a top-tier basketball franchise in the US. Read more
Gatorade taps Usain Bolt for Cricket Australia leveraging campaign Monday, 20 Nov 2017 08:53pm PepsiCo's Gatorade energy drink will harness on-field data and Jamaican sprinter Usain Bolt to promote its Cricket Australia partnership during this summer's Ashes series. Read more
Tigers sponsorship rises by almost 30% in premiership season Monday, 20 Nov 2017 06:13pm Richmond has surged to a record financial profit after its 2017 premiership win, underpinned by strong revenue growth in sponsorship and its business diversification strategy. Read more
Supercars turns to media world for new chief exec Monday, 20 Nov 2017 05:06pm Sean Seamer, the Australian CEO of global media agency group Mediacom, has been confirmed as the new chief executive of the Supercars Championship. Read more
Last chance to attend next week's Sponsorship News conference Friday, 17 Nov 2017 09:30pm Only a handful of tickets remain for next week's Sponsorship News conference in Sydney, which will feature leading executives from the Sydney Swans, American Express, Etihad Airways, Octagon and more. Read more
Wrigley expands BBL partnership but Zooper Dooper exits Friday, 17 Nov 2017 08:44pm Wrigley's Extra chewing gum will become a key partner of the Big Bash League through to 2020, though the T20 tournament has lost the backing of another iconic FMCG brand. Read more
