Hungry Jack's returns to Eagles jersey
Hungry Jack's will rekindle its previous partnership with the West Coast Eagles after a six-year hiatus, returning as the AFL side's co-major sponsor as part of a major new brand campaign.Read more
More latest news - page 803
Ikon renews Blues naming rights
Professional services firm Ikon has renewed its naming rights partnership with Carlton in the AFL club's third significant deal in the last week.Read more
Big Bash sponsor boom underpins Cricket Victoria growth
Cricket Victoria has reported a strong financial result, adding more than $1.7 million in new sponsorship revenue in year to June, as the Big Bash continues to grow.Read more
Bullets build strong platform with rush of partnerships
The Brisbane Bullets NBL side has locked in the majority of its major sponsors for 2017-18, signing five new partners and renewing three more.Read more
Victory boosts ties with TCL
Consumer electronics company TCL has renewed and expanded its Melbourne Victory partnership to support the launch of a new range of air-conditioning products.Read more
Lion takes gold with Gold Coast 2018 deal
Lion's XXXX Gold has maintained its recent sponsorship push, becoming the 50th official sponsor of next year's Gold Coast Commonwealth Games.Read more
Penrith Stadium to drop naming rights after Pepper departure
Penrith will revert to using the 'Panthers Stadium' moniker for its home ground from 2018, opting to take a take a hit to its sponsorship revenue to instead promote the Panthers brand.Read more
Cash sponsorship flat-lines but donations surge in cultural sector
Donations, sponsorship and fundraising revenue across Australia's major performing arts companies has reached $95.7 million, with a sharp rise in donations more than offsetting a "challenging" sponsorship market.Read more
"Aggressive" sponsorship strategy to guard against brand sameness: Boost
The new general manager of Boost Mobile has moved to restore sponsorship as a key part of the prepaid telco's strategy and flagged further investment in a new rewards program and content deals.Read more
Mariners retain Masterfoods principal partnership
The Central Coast Mariners A-League outfit has renewed ties with its biggest sponsor, Mars condiment brand, Masterfoods, for the sixth-straight season.Read more
