Brands need to "earn the right" to exist in esports: Gemba Monday, 13 Nov 2017 09:36pm Massive interest from both rights-holders and sponsors in the burgeoning esports space needs to be tempered by a deep understanding of the sector's complex fan environment and value chain, says Gemba's Rob Mills. Read more
Baseball Australia tweaks ABL model and plots expansion after sponsorship wins Monday, 13 Nov 2017 09:25pm Baseball Australia has agreed new or renewed deals with almost a dozen sponsors and outlined ambitious plans for its top-tier Australian Baseball League competition to expand into Asia. Read more
Pathion doubles NBL footprint with 36ers deal Monday, 13 Nov 2017 09:16pm Pathion will appear on the front of the Adelaide 36ers' singlet for the rest of the season after the energy firm's second NBL deal in as many weeks. Read more
Workskil expands Crows AFLW alliance Friday, 10 Nov 2017 06:13pm AFL Women's premiership winner, Adelaide, has locked in co-major sponsor Workskil Australia until 2021, meaning both its top-tier sponsors are committed for two rounds of AFLW expansion. Read more
Major running events secure naming rights deals Friday, 10 Nov 2017 05:28pm A key supporter of the Gold Coast Marathon has upgraded to naming rights sponsor in two race categories, while SME360's Triathlon Series will also welcome a new title partner. Read more
Eels upgrade accountant sponsor to sternum asset Friday, 10 Nov 2017 03:01pm Chartered accounting firm Malkoun & Associates has upgraded its Parramatta Eels partnership to include sternum branding, and the Eels are still hoping to retain the previous sponsor, Tourism NT, in another asset. Read more
Pepsi Max turns to entertainment partnerships for summer campaign Thursday, 09 Nov 2017 09:06pm Pepsi Max will partner with Fairfax's national series of Openair Cinemas and the 2017 ARIA Awards as part of the brand’s wider 'Max Your Summer' campaign. Read more
Ironman appoints new partnerships boss for growth phase Thursday, 09 Nov 2017 07:50pm Swimming Australia's sponsorship chief, Miles Rose, has joined global multi-sport franchise, Ironman, as head of partnerships. Read more
Youth focus continues to pay dividends for BBL teams Thursday, 09 Nov 2017 07:50pm The Sydney Thunder and Brisbane Heat have each struck new partnerships with youth-focused summer entertainment brands. Read more
"World class" stream part of CommBank's $15m women's cricket commitment Wednesday, 08 Nov 2017 08:51pm Commonwealth Bank CMO Monique Macleod says the financial giant will commit $15 million towards "initiatives that level the playing field" for female athletes as part of its restructured Cricket Australia deal. Read more
