The AFL has revealed that 6.7 million fans attended games in the 2017 season, with CEO Gillon McLachlan crediting "constant commitment" to affordability and match-day experience.Read more
The Adelaide Symphony Orchestra has secured a multi-year partnership with the world's fourth-largest airline, China Southern.Read more
The governance review aimed at modernising the “out of step” Australian Olympic Committee’s operating model will not scrutinise the AOC’s exclusive relationship with sponsorship agency, Lagardere.Read more
Macquarie University will become a key supporter of the Art Gallery of NSW's educational programs in one of the cultural institution's "most significant partnerships in scale and scope".Read more
Carlton has secured Virgin Australia as its long-term co-major partner in an expanded alliance understood to be worth at least $5 million for the duration of the deal.Read more
Melbourne Victory has re-signed one of its joint major sponsors and won a new deal with a gluten-free food brand that will feature on the front of its away jersey.Read more
Adelaide Crows chief executive, Andrew Fagan, says the Crows' industry-first eSports initiative is part of a club-wide digital, technology and brand investment strategy.Read more
Carlton has secured a "first of its kind" partnership with global ride-sharing service Uber and its food delivery service, UberEATS.Read more
Rental car firm Hertz will provide a fleet of vehicles to teams, staff and organisers of the Rugby League World Cup as part of a new alliance with the tournament.Read more
The Gold Coast 2018 Commonwealth Games remains "on target" to hit sponsorship targets and has shifted its attention to some lucrative categories that have proven difficult to sell, says commercial chief Cameron Murray.Read more
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