Optus to showcase array of tech with Perth Stadium naming rights Wednesday, 08 Nov 2017 08:49pm Optus has secured inaugural naming rights to Perth's new 60,000-seat stadium in a ten-year deal which could be worth as much a $50 million, far exceeding initial WA Government projections. Read more
Carlton poaches Tigers exec for top role Wednesday, 08 Nov 2017 07:38pm Cain Liddle, Richmond's chief customer officer and a key executive in the Tigers' commercial structure, has been appointed as Carlton's new CEO. Read more
"No shortage" of Melbourne Cup naming rights candidates: VRC chair Tuesday, 07 Nov 2017 06:00pm The Victoria Racing Club has attracted strong interest from potential new Melbourne Cup naming rights sponsors as it seeks to find a replacement for Emirates and lift the race's prizemoney from 2018. Read more
Dragons swap apparel partners; sign sternum sponsor Tuesday, 07 Nov 2017 05:53pm The St George Illawarra Dragons have signed two new deals, locking in a health insurer as sternum sponsor and securing a new apparel partner. Read more
Smeg deal to underpin expanded Carriageworks program Tuesday, 07 Nov 2017 05:48pm Sydney contemprary arts precinct, Carriageworks, has signed a deal with luxury kitchen appliances brand Smeg that will allow it to expand its food and culinary programs. Read more
Bankwest confirmed as Perth Stadium sponsor; naming rights imminent Monday, 06 Nov 2017 09:33pm Bankwest has been nudged out of the race for Perth Stadium's naming rights by a major telco, with the financial institution to instead become the title sponsor of the stadium's premium membership offering. Read more
Vodafone goes toe-to-toe with Optus in BBL play Monday, 06 Nov 2017 09:25pm Vodafone will replace Jeep as the major sponsor of the Adelaide Strikers in the clearest sign yet that the telco will return to sponsorship as a part of its long-term brand strategy. Read more
Falken promises to ramp up activation after rugby renewal Monday, 06 Nov 2017 09:25pm The newly-rebranded peak body for rugby union, Rugby Australia, has won a multi-year renewal with Falken Tyres. Read more
Arts and cultural sponsorship panel added to top conference lineup for Sponsorship News conference Friday, 03 Nov 2017 09:21pm Two of Australia's best-regarded sponsorship leaders have joined this month's Sponsorship News conference in Sydney to discuss the challenges and opportunities of cultural partnerships. Read more
Myer backs Melbourne Cup Carnival with renewed sponsorship Friday, 03 Nov 2017 08:08pm Disappointing financial results have not deterred Myer from continuing to expand its sponsorship campaign, with the department store giant today agreeing a five-year extension of its Victorian Racing Club deal. Read more
