Eagles swap apparel partners; Record economic impact from art show; and more Friday, 03 Nov 2017 07:02pm > Eagles swap Puma for ISC; new logo unveiled > esports outfit secures first new sponsor since Crows acquisition > Port boss provides update on hunt for Renault replacement > NGV's Van Gogh exhibit generates $56m economic impact > Waratahs sign new shorts sponsor > Bank of Sydney links with cancer charity Read more
Bullets score "seven figure deal" with US energy firm Friday, 03 Nov 2017 02:53pm The Brisbane Bullets NBL franchise has agreed a landmark partnership with a Silicon Valley energy firm in a deal described as the club’s biggest sponsorship since it returned to the NBL. Read more
Plus500 extends as Brumbies forecast surplus Thursday, 02 Nov 2017 09:28pm The ACT Brumbies will post a modest surplus for the first time since 2011 and have renewed principal partner Plus500 in a double-boost for the Super Rugby outfit. Read more
WA Museum secures big new partnership Thursday, 02 Nov 2017 09:26pm A major Chinese mining company will become the naming rights sponsor of a gallery at the new Western Australian Museum as part of a new $5 million deal. Read more
Seven West CEO doing his best to talk down sports rights value Thursday, 02 Nov 2017 09:15pm Seven West CEO Tim Worner today restated his view that sports rights are now over-priced, revealing that Seven lost money on the 2016 Olympics and plans to cut its expenditure on sports rights in the future. Read more
Matildas partnership to help bolster sponsor's recruitment and staff engagement Thursday, 02 Nov 2017 08:59pm Seven Consulting, an IT project company with $2.3 billion in projects, will make its new alliance with the Matildas a key part of its staff recruitment and client engagement strategies and will also look to provide a jobs pathway for women footballers. Read more
International hotel chain signs on as Lions' co-major Wednesday, 01 Nov 2017 09:24pm The Brisbane Lions AFL club has moved quickly to secure a new major sponsor following the financial troubles of Camperdown Dairy, with a leading hotel chain today agreeing a two-year deal. Read more
AFL only behind Netflix as top mobile app earner Wednesday, 01 Nov 2017 08:47pm Sports rights-holders now account for three of the top five revenue-generating mobile apps in Australia, according to a report from mobile data research company App Annie. Read more
Adelaide 500 fails to find title sponsor for 2018 Wednesday, 01 Nov 2017 08:46pm South Australian Tourism Minister Leon Bignell has played down concerns about the future of the Adelaide 500 Supercars race, despite today confirming its 20th edition would go ahead without a naming rights sponsor. Read more
Fracturing media landscape on the agenda at Sponsorship News conference Tuesday, 31 Oct 2017 09:39pm Shane Mattiske, one of Australia's top sports marketing executives and the managing director of Nielsen Sports, will deliver the opening keynote at next month's Sponsorship News conference. Read more