M&C Saatchi to "tweak" Audi sponsorship strategy
Audi has appointed M&C Saatchi's Sports and Entertainment division as its sponsorship agency on a remit will include refining the auto brand's future partnerships strategy.Read more
More latest news - page 806
Telstra to acquire a stake in Fox Sports as sports users skyrocket
Telstra and Foxtel have announced plans for the telco to take a minority stake in Fox Sports after Telstra's Sports Live Pass customers more than tripled year-on-year.Read more
Jets sign Falken deal; Wanderers renew key ties
A-League clubs have stepped up preparations for the coming season, with Newcastle signing a major multinational brand as partner and Western Sydney renewing its apparel partner.Read more
MCA announces "landmark" partnership with Sydney Airport
Sydney Airport Corporation has expanded its arts partnerships platform through a major new deal with the Museum of Contemporary Art.Read more
Scorchers score triple extension as principal sponsors line up for new stadium
The Perth Scorchers' three largest sponsors have all agreed multi-year extensions ahead of the Big Bash team's move to the new Perth Stadium.Read more
CUB marketing boss promises "next level" leveraging after NRL renewal
Carlton and United Breweries and its Victoria Bitter brand have locked in a raft of new assets as part of a five-year renewal with the NRL.Read more
AFL membership tally tops 900,000 for first time
Total membership of AFL premiership clubs has risen 3.7% year-on-year, with growth across two-thirds of clubs and ten teams posting all-time records.Read more
Sport critical but media rights hit "tipping point": Seven CEO
Seven West Media CEO Tim Worner says the network will continue to invest in the "key pillar" of live sport, but forecasts the long-term rise in broadcast rights prices have reached a "tipping point".Read more
International partnerships expert to lead SSO
International fundraising expert Emma Dunch will relocate from New York to Sydney to take up the role of chief executive officer at the Sydney Symphony Orchestra.Read more
Sixers take lessons from rival codes to diversify revenue
Sponsorship revenue for Big Bash teams will rise significantly again this season, and the clubs are also focussed on building alternate revenue streams such as membership and women's commercial opportunities, to bolster their bottom lines.Read more
