Sydney FC will bar gambling promotion in its principal deal with The Star Thursday, 26 Oct 2017 09:25pm New Sydney FC boss Danny Townsend says the A-League club is "very conscious" of the social responsibility issues around its new principal partnership with The Star, which he stressed will only be used to promote the venue's non-gambling facilities. Read more
Visa, CUB and Diageo to support new music festival Thursday, 26 Oct 2017 08:23pm The inaugural Sydney Limits Festival will launch this week with a strong initial roster of five blue-chip sponsors. Read more
AOC boss promises to pursue legal action against ambushers despite Telstra setback Wednesday, 25 Oct 2017 09:04pm The Federal Court has today dismissed the Australian Olympic Committee's ambush marketing appeal against Telstra, but AOC boss Matt Carroll says the decision won’t deter it from taking action against ambush campaigns in the future. Read more
Westpac links with Opera House for 200th anniversary celebration Wednesday, 25 Oct 2017 08:50pm Westpac will use its expansive new partnership with the Sydney Opera House to promote gender equality, Indigenous culture and its 200th anniversary celebrations. Read more
Gillette confirms Cricket Australia naming rights partnership Wednesday, 25 Oct 2017 02:11pm Gillette has been unveiled as Cricket Australia's fifth new sponsor in recent weeks following a successful collaboration with the team's captain, Steve Smith. Read more
Apia and IBM exit major tennis alliances Tuesday, 24 Oct 2017 09:28pm Insurance firm Apia has exited its naming rights deal with the Sydney International tennis event, while the Australian Open's iconic IBM deal has also ended. Read more
AFL to return to China as sponsors re-commit Tuesday, 24 Oct 2017 08:50pm South Australia's Government will take over temporary naming rights of Shanghai's Jiangwan Stadium as part of an expanded alliance with the AFL and Port Adelaide, which will reprise its Chinese game next season. Read more
Cricket Australia's digital spending skyrockets; Toyota and Specsavers in Tuesday, 24 Oct 2017 08:39pm Cricket Australia's investment in digital, media and technology rose sharply this year, according to its 2016-17 financial report, which also reveals that CA has secured a new partnership with Specsavers and a renewal with Toyota. Read more
Wilson Security, Autobarn deals headline glut of motorsport deals Monday, 23 Oct 2017 09:26pm > Carrera Cup lands naming rights sponsor > Autobarn in, Caltex out as Lowndes' title partner > Castrol links with Supercars and CAMS > Yamaha Financial inks long-term Superbike alliance Read more
Melbourne Cup campaign heats up with Twitter alliance Monday, 23 Oct 2017 09:24pm Twitter will ramp up its Victorian Racing Club content deal and provide greater exposure to VRC sponsors after last year's foray proved a "huge success", according to Twitter's local boss. Read more
