Blue-chip brands link with booming art fair Monday, 23 Oct 2017 08:49pm Saatchi Art's thriving event, 'The Other Art Fair', has assembled more than a dozen sponsors for its third Sydney edition, including Samsung, Gorman and Japanese brewery, Kirin. Read more
Saints operations boss appointed as Bulldogs chief Monday, 23 Oct 2017 05:36pm St Kilda's highly-rated chief operating officer, Ameet Bains, has been recruited as the chief executive of the Western Bulldogs. Read more
CUA takes out Marketing Institute's best sponsorship gong Friday, 20 Oct 2017 09:21pm CUA's principal partnership with the Brisbane Heat has beaten campaigns from Toyota, La Trobe University and Statewide Super to nab the Australian Marketing Institute's annual sponsorship marketing award. Read more
New 'Canes major headlines flood of new BBL sponsors Friday, 20 Oct 2017 08:55pm The Hobart Hurricanes, Melbourne Stars and Sydney Sixers have all stepped up preparations for the coming Big Bash season through new major partnerships. Read more
Telstra to offer refunds after AFL broadcast deal forces screen-shrink Friday, 20 Oct 2017 05:53pm Telstra will offer refunds to a large group of AFL Live Pass subscribers after the ACCC raised concerns about the telco's lack of transparency about viewing screen sizes for the streaming service. Read more
The Star strikes front-of-jersey deal with A-League champs Thursday, 19 Oct 2017 09:15pm Sydney FC has unveiled The Star as its new principal partner, with the casino and hotel complex replacing Webjet on a multi-year deal. Read more
Tennis Australia sponsorship tops rival codes with $86m haul Thursday, 19 Oct 2017 09:01pm Tennis Australia has extended its lead as the largest sponsorship-generating organisation in Australia after sponsorship revenue climbed to a record $86.5m in the last financial year. Read more
Lions chase unpaid sponsor fees after major partner goes bust Thursday, 19 Oct 2017 07:12pm The Brisbane Lions AFL side will sever ties with its financially-stricken major sponsor despite the company having a year left on its deal, but the club has already lined up a replacement partner. Read more
Rights holders will have to be smart and flexible with new deals: Octagon Wednesday, 18 Oct 2017 09:28pm Australian rights-holders will need to bring non-traditional broadcasters such as Netflix, Amazon and social media networks to the table if they want to protect and maximise their most reliable revenue stream, says Octagon strategy boss Adam Hodge. Read more
Magpies and Crows secure major AFLW partners Wednesday, 18 Oct 2017 09:27pm Adelaide and Collingwood have both secured long-term deals with major brands for their women’s teams. Read more