> Kojo wins experiential and sponsorship activation duties with BMW
> Swisse Wellness acquires Noisy Beast
> Havas S&E gains access to TEG Analytics data trove
> PMY appoints former World Surf League chief
> Catapult buys sport data analysis platforms for up to $4mRead more
Lion has replaced rival brewer CUB in yet another iconic partnership, with Tooheys to replace VB as the NSW Blues' beer of choice.Read more
The Biennale of Sydney has secured a new principal partner and major foundation supporter as it gets into full planning mode for next year's festival of art.Read more
Bankwest has agreed an "innovative" new partnership with Perth Arena, and the state government has also green-lit the stadium’s operator to begin the search for a top-level naming rights sponsor.Read more
Media and entertainment firm Here, There & Everywhere, will launch a new events business and eSports league as part of a joint-venture with an Irish sports agency.Read more
Magellan Financial Group has been confirmed as the new naming rights sponsor of Australia's test cricket side in an alliance believed to be worth up to $20 million over three years.Read more
> Optus to spend $20 million on GC2018 connectivity
> William Hill takes financial hit on Australian Open deal
> Etihad to stream Opera House podcasts on all flights
> Four'N Twenty gears up for "aggressive growth plans"
> Squash Australia signs Red Bull alliance
> Jets target Veolia partnership with trial run on youth teamRead more
Sydney FC has re-signed two key supporters and is inching close to a bumper new front-of-jersey sponsor ahead of the new A-League season.Read more
Cricket Australia sponsors have hailed the end of the sport's pay war, which has seen the players' union retain a share of revenue and win an expanded stake in intellectual property.Read more
Places for the Sponsorship News Brisbane conference are filling fast, so secure your tickets before the event sells out.Read more
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