Sport "part of our DNA", says Telstra marketing boss
Telstra has signed on as the latest partner of this year's Rugby League World Cup and will support the alliance through broadcast integration and across its loyalty platform.Read more
More latest news - page 810
MCG recruiting new commercial boss after Corcoran departure
The Melbourne Cricket Club will appoint a new general manager of commercial operations and partnerships following the departure of Gavin Corcoran, who has moved to Racing Victoria.Read more
Mercedes-Benz taps Fanning and boosts "lifestyle" spend for ute launch
Luxury car-maker Mercedes-Benz has signed surfing star Mick Fanning as an ambassador and is tipped to further increase its partnerships spend in support of next year's X-Class ute launch.Read more
Leveraging is key but adding value for fans comes first: TWE
Treasury Wine Estates brand Wolf Blass has made "significant strides" on its partnerships strategy and now integrates its AFL partnership across all points of its business, says marketing boss Angus Lilley.Read more
FFA reappoints Futures Sport + Entertainment and expands its role
Football Federation Australia has reappointed IPG-owned agency, Futures, in an expanded role and will work with the national body on a raft of sponsorship, commercial and data projects until 2020.Read more
Sports donations surge $12.75m in 2016-17: ASF
Donations to sporting organisations through the Australian Sports Foundation surged to $44.75 million last financial year, with growth underpinned by a six-fold increase in funding going to individual athletes.Read more
Donate Life continues sponsorship roll-out with NRL
The NRL has been confirmed as the third national football code to partner with the Federal Government's 'Donate Life' campaign, as tipped by Sponsorship News last week.Read more
Field narrows as Perth Stadium inches closer to naming rights sponsor
Operators of the new Perth Stadium are closing in on an inaugural naming right sponsor, with a handful of WA-based firms in the mix.Read more
NBA to host trio of Australian basketball teams
One of the world’s biggest sporting competitions, the US NBA, will for the first time ever host three Australian NBL teams, in what NBL chief Larry Kestelman says is testament to the growth and development of the competition.Read more
Big Bash chief "confident" of MoU resolution
Cricket Australia's Big Bash League has unveiled a bumper 2017-18 schedule despite its continuing pay war with the Australian Cricketers' Association.Read more
