Qantas secures Ashes shirt front after Cricket Australia reshuffle Thursday, 12 Oct 2017 09:46pm Qantas has been unveiled as the new front-of-jersey sponsor of the Cricket Australia men's team across all three formats, but questions remain about whether CA's new structure has reaped the hoped-for financial rewards. Read more
Creative executives behind Liverpool campaign to discuss "new wave" of sponsor storytelling Thursday, 12 Oct 2017 09:36pm Milkmoney founder Matt Taylor and Octagon strategy boss Adam Hodge will delve into the impact of new technology on sponsorship and how VR and AR will create a new generation of activations at next month's Sponsorship News conference. Read more
Eels making headway in "incredibly difficult" sponsorship environment Thursday, 12 Oct 2017 09:33pm Parramatta Eels chief executive Bernie Gurr says positive strides in governance and on-field performance have put the NRL side in a strong position to secure a new principal partner without lowering its $1 million-plus evaluation. Read more
Dyldam renews with Mariners; Sydney closes in on new major Wednesday, 11 Oct 2017 09:33pm Central Coast Mariners’ front-of-jersey sponsor, Dyldam, has extended its partnership, while Sydney FC's new CEO says the club is in the "final stretch" of securing a new principal partner. Read more
Aqualand to replace Samsung as Australian Ballet education partner Wednesday, 11 Oct 2017 09:33pm Property development firm Aqualand has signed its fourth recent major arts and cultural partnership, linking with the Australian Ballet's educational programs. Read more
Sponsorship deals ruled to be wages, in key court case Wednesday, 11 Oct 2017 09:33pm In a case with wide ranging implications for professional sport, the Queensland Court of Appeal has ruled that clubs are liable for payroll tax on payments to players for appearances and use of their image as part of sponsorship deals. Read more
Citi hones food focus with Night Noodle Markets Tuesday, 10 Oct 2017 09:27pm Citibank has ramped up its loyalty and rewards strategy for this year's Night Noodle Markets after generating a record number of transactions at last year's event, according to Citi's head of customer experience. Read more
Bombers and Blues open up innovative assets Tuesday, 10 Oct 2017 08:37pm Carlton has become the first AFL club to announce a partner for its recruitment and trade team, while Essendon has also agreed a first of its kind partnership. Read more
ASC restructures management with former ANZ sponsorship boss hire Tuesday, 10 Oct 2017 08:35pm The Australian Sports Commission has appointed a former BHP and ANZ marketing executive to lead a new marketing and insights division as part of wider leadership changes under new CEO, Kate Palmer. Read more
Mastercard rolls out "summer of sport" offering with Cricket Australia Monday, 09 Oct 2017 09:35pm Mastercard will use its new Cricket Australia partnership to create a new summer-focused sports offering giving cardholders "unique and exclusive" experiences. Read more
