Rugby League World Cup signs new partner
Road Tech Marine will receive branding on all goal-pads and corner posts at the 2017 Rugby League World Cup as part of its official partnership with the tournament.Read more
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Octagon to work on QBE sponsorship strategy
Insurance giant QBE has appointed Octagon as its specialist partnerships and activations agency.Read more
Nielsen Sport global MD joins Sponsorship News conference line-up
Danny Townsend, the co-founder of Repucom and now global managing director of Nielsen Sports, will deliver the opening keynote at next month’s Sponsorship News conference in Brisbane.Read more
Harvey Norman boss lauds rugby league as women’s round grows
NRL chief executive Todd Greenberg says the code is “exploring” the addition of a women’s State of Origin game in 2018 as part of rugby league’s renewed push into women’s sport.Read more
BHP to sponsor booming Crows’ AFLW operation
Inaugural AFL Women’s champion Adelaide has secured global resources firm BHP as co-major sponsor in a long-term deal.Read more
A-League expansion bid to inject $16.3m in extra revenue
Southern Expansion, a new football franchise hoping to join the A-League, will generate $8 million in first-year revenue and add twice that in value to the league as a whole, according to Gemba.Read more
Sports performance company goes on sponsorship spree
Fitness and recovery brand PTP Sports has signed new deals with a handful of elite sporting teams, including Netball Australia's Diamonds, the AFL's Carlton Blues and two NBL teams.Read more
Vodafone takes on Gold Coast 600 naming rights
Vodafone is set for its largest consumer presence at a sports event in five years after replacing Castrol as the naming rights sponsor of the Supercars' Gold Coast 600.Read more
AFL to break with tradition in looking externally for new commercial boss
The AFL's new commercial chief is tipped to be an external hire rather than a promotion from within AFL House, but the replacement for Richard Simkiss is not expected to be identified until at least the end of this season.Read more
Techfront and MKTG tie up signage solutions with seven AFL teams
A new agreement between Techfront, MKTG and seven AFL clubs will create a "one-stop shop" for sponsors and allow the AFL to roll out new initiatives such as real-time advertising marketplaces, says Techfront boss Neil Maxwell.Read more
