Falls Creek signs innovative Nickelodeon alliance Friday, 22 Sep 2017 09:08pm Kid's entertainment brand Nickelodeon will have a significant presence on the slopes at Falls Creek for the next two years as part of a new alliance with the Merlin Entertainment Group. Read more
Diversity and equality initiatives underpin record Tigers season Friday, 22 Sep 2017 08:51pm Richmond plans to build on this season's strong commercial growth by further investing in its community and Indigenous programs and developing its non-traditional sponsorship assets, according to commercial boss Simon Derrick. Read more
Chemist Warehouse sponsorship goes in-house; Aon backs Paralympic champ; and more Friday, 22 Sep 2017 08:40pm > Chemist Warehouse to bring sponsorship in-house > Senior staff movements at M&C and Initiative > Aon to support Paralympic champion McGrath > SBS expands NBL broadcast alliance > Victorian Racing Club locks in trio of media deals > Healthway links with WA Symphony and Little Athletics Read more
Athlete media company Unscriptd promises better sponsorship cut-through Thursday, 21 Sep 2017 09:25pm Brent Scrimshaw, the co-founder and CEO of athlete media company Unscriptd, says that sport still has a long way to go in unlocking the "huge revenue opportunities" offered through social media. Read more
Cricket Australia eyes state event war-chests Thursday, 21 Sep 2017 09:07pm Cricket Australia has tapped into the lucrative government tourism and major events sector, linking with Destination NSW in a multi-year "marketing partnership". Read more
Invictus Games clinches Jaguar Land Rover deal Thursday, 21 Sep 2017 05:49pm The 2018 Invictus Games in Sydney has secured Jaguar Land Rover as a top-tier partner and signed an exclusive broadcast agreement with the ABC. Read more
GC Airport to downgrade Marathon naming rights deal Wednesday, 20 Sep 2017 08:57pm The Gold Coast Marathon has "mutually ended" its naming rights partnership with the Gold Coast Airport, although the long-term sponsor will remain onboard as an event partner. Read more
Bulldogs boss points to financial results to refute reports of "implosion" Wednesday, 20 Sep 2017 08:53pm Western Bulldogs chief executive Gary Kent has confirmed that he plans to step down before the start of the 2018 season but reaffirmed the club's profit forecast of "in excess of $1m" this year. Read more
Fujitsu ramps up decade-long golf deal Wednesday, 20 Sep 2017 08:53pm Fujitsu has inked a three-year extension of its Golf Australia deal, which is a key part of its government and enterprise customer engagement strategy, according to CEO Mike Foster. Read more
Uber continues AFL expansion with innovative promotion Wednesday, 20 Sep 2017 07:18pm Uber will partner with the AFL and its official beer sponsor, Carlton Draught, in a new promotion that will see the ride sharing service give away up to $200,000 worth of Uber rides on Grand Final day. Read more
