Woolworths chief marketing officer, Andrew Hicks, says the supermarket giant will look to connect its customers and national store chain to surfing as part of its expanded deal with Surfing Australia.Read more
Telstra will roll out an automated messaging bot as part of tonight's State of Origin decided after recently becoming the first-ever sponsor to tap the NRL's wearable tech data trove.Read more
Some of Cricket Australia's largest sponsors are starting to re-evaluate their support of CA and may seek compensation if no progress is made with the players' union in coming weeks, Sponsorship News understands.Read more
British streetwear retailer JD Sports will feature on the jersey of the Western Sydney Wanderers for the club’s prestige friendly against English Premier League giant Arsenal.Read more
The Victorian Racing Club has signed a lucrative new deal with a luxury retailer to replace both Longines and Crown Resorts as the major sponsor of several of its biggest assets.Read more
AFL side Carlton is owed nearly $2 million by its former principal partner, collapsed education and training firm Acquire Learning, Sponsorship News has learned.Read more
United Resources Management has expanded its Manly Sea Eagles partnership to include the club's away front-of-jersey for the remainder of 2017.Read more
Senior agency director Mazen Kassis has joined ticketing and events giant TEG to take up the newly-created role of managing director of digital, data and technology.Read more
The Gold Coast 2018 Commonwealth Games Corporation has reaffirmed its $95 million sponsorship target, with more than half of that figure already contracted, according to Queensland Government documents.Read more
Perth Glory is close to locking away all major partners after agreeing a multi-year extension with its sleeve sponsor, while the club's chief operating officer says all commercial revenue streams are trending up.Read more
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