Community partnerships sector worth $7.7 billion Tuesday, 19 Sep 2017 09:28pm Community partnerships were the single largest category of business philanthropy in 2015-16, contributing $7.7 billion, according to new research. Read more
RLWC2017 on track for 25 corporate partners after CCA deal Tuesday, 19 Sep 2017 08:47pm Coca-Cola Amatil has secured tournament-wide non-alcoholic pourage rights as part of a deal between its Powerade brand and the 2017 Rugby League World Cup. Read more
City growth continues with new consumer sponsorships Tuesday, 19 Sep 2017 08:44pm A-League club Melbourne City has clinched major new partnerships with fast food giant McDonald's and Lion's Big M milk brand. Read more
Chemist Warehouse to offer $100k as part of NBL deal Monday, 18 Sep 2017 09:24pm Chemist Warehouse will ramp up its fan engagement and activation strategies after returning as a major sponsor of the resurgent National Basketball League. Read more
Accelerate digital transformation to capitalise on changing fan habits: Sports Geek Monday, 18 Sep 2017 08:57pm Sporting rights-holders are ideally placed to tap into surging digital ad revenue, but only if the walls between digital, fan engagement and commercial departments are torn down, according to digital expert Sean Callanan. Read more
Watt joins MCC as commercial boss; Demons split role Monday, 18 Sep 2017 07:55pm Melbourne Cricket Club has appointed highly-regarded Melbourne Demons staffer Jennifer Watt as its partnerships chief, with the Demons to split Watt's former role with two internal promotions. Read more
"Multi-million-dollar" Coles deal to elevate athletics Friday, 15 Sep 2017 09:07pm Coles chief John Durkan says the supermarket's new alliance with Athletics Australia and Little Athletics is "the most significant sports partnership we’ve ever been involved in." Read more
Singapore Airlines backs major art exhibition; Twitter's major content play; and more Friday, 15 Sep 2017 08:15pm > ASC expands women's leadership program with BlueScope deal > Moonee Valley adds commercial veteran to team > Twitter announces spate of sports partnerships > Singapore Airlines to back major art exhibition > QMS secures new signage deal after strong financial result Read more
2XU takes on expanded Neon Run naming rights Friday, 15 Sep 2017 07:48pm Sports compression and apparel brand 2XU has become the title sponsor of the Neon Run in a three-way partnership with event owner SME360 and Collingwood's 'Magpie Nest' charity initiative. Read more
Future of CPA's $3.5 million sponsorship strategy in doubt Thursday, 14 Sep 2017 09:29pm CPA's partnerships with Tennis Australia, the NBL and the South Sydney Rabbitohs have come under scrutiny from an independent CPA review, which found them "of limited benefit to members" and outside the core interests of the accounting body. Read more
