"Multi-million-dollar" Coles deal to elevate athletics Friday, 15 Sep 2017 09:07pm Coles chief John Durkan says the supermarket's new alliance with Athletics Australia and Little Athletics is "the most significant sports partnership we’ve ever been involved in." Read more
Singapore Airlines backs major art exhibition; Twitter's major content play; and more Friday, 15 Sep 2017 08:15pm > ASC expands women's leadership program with BlueScope deal > Moonee Valley adds commercial veteran to team > Twitter announces spate of sports partnerships > Singapore Airlines to back major art exhibition > QMS secures new signage deal after strong financial result Read more
2XU takes on expanded Neon Run naming rights Friday, 15 Sep 2017 07:48pm Sports compression and apparel brand 2XU has become the title sponsor of the Neon Run in a three-way partnership with event owner SME360 and Collingwood's 'Magpie Nest' charity initiative. Read more
Future of CPA's $3.5 million sponsorship strategy in doubt Thursday, 14 Sep 2017 09:29pm CPA's partnerships with Tennis Australia, the NBL and the South Sydney Rabbitohs have come under scrutiny from an independent CPA review, which found them "of limited benefit to members" and outside the core interests of the accounting body. Read more
Rolex opts to extend Grand Prix naming rights Thursday, 14 Sep 2017 08:30pm Luxury watchmaker Rolex has renewed its principal partnership with the Australian Formula 1 Grand Prix. Read more
Mazda to stay on as Thunderbirds car sponsor Thursday, 14 Sep 2017 07:25pm Mazda will retain its status as Nissan's rival in Australian netball after agreeing an expanded partnership with the Adelaide Thunderbirds. Read more
Women's sponsorship surge a sign of things to come, says FFA Thursday, 14 Sep 2017 07:20pm Football Federation Australia commercial boss Luke Bould says women’s football has reached tipping point over the past year, with huge growth in women's sponsorship revenue, the first-ever sell out for a Matildas match, and a record pay deal for female footballers. Read more
Twiggy promises "naming rights sponsorship" to seal ARU deal Wednesday, 13 Sep 2017 09:29pm Mining magnate Andrew Forrest has promised to provide much needed funding for the Australian Rugby Union through a new sponsorship deal as part of a wider collaboration with the code's peak body on a new 'Indo Pacific Rugby Championship'. Read more
Orica replacement search continues as Ryan bankrolls GreenEDGE Wednesday, 13 Sep 2017 09:21pm Businessman Gerry Ryan has committed to financing the women's and development arms of Australia's elite cycling team, GreenEDGE, which is increasingly desperate for a new naming rights sponsor. Read more
Suncorp expands Queensland Ballet partnership Wednesday, 13 Sep 2017 09:18pm Suncorp will become the principal partner of Queensland Ballet as part of an expanded alliance with the ballet and its iconic artistic director, Li Cunxin. Read more
