Commonwealth Bank has launched its first major leveraging campaign since shifting its Cricket Australia deal solely to the women's team, but other CA sponsors are likely to be blocked from similar campaigns while the sport no longer has access to its players.Read more
The Western Bulldogs has secured chocolate brand Mars as long-term naming rights sponsor for Ballarat's Eureka Stadium.Read more
Melbourne Rebels commercial chief Steve Mitchell will depart the Super Rugby side next month for a new role and now the club is looking for a replacement despite question marks over its future.Read more
One of Australia's foremost sponsorship and sports marketing experts and the CEO of Suncorp Super Netball's inaugural championship team have joined August's Sponsorship News Brisbane conference line-up.Read more
Luxury audio brand Bang & Olufsen has signed its second elite partnership in recent months, joining the Cronulla Sharks in a multi-year deal.Read more
Myer has launched one of its largest-ever entertainment sponsorships, signing up as presenting partner of popstar Katy Perry's 2018 Australian tour.Read more
Cricket Australia is close to securing a financial services firm as its new home test naming rights partner in a deal believed to be worth between $6 and $8 million annually, Sponsorship News can reveal.Read more
The Seven Network has secured broadcast rights to Australia's two biggest golf tournaments as part of its wider push to "deliver leadership in sports".Read more
A Western Australian Treasury report has questioned whether the Western Force's $1.5m partnership with a state agency is delivering the claimed ROI, with Treasurer Ben Wyatt saying the previous government "concocted" a business case to force through the deal.Read more
The Australian Cricketers' Association has held early talks with 'ambush' brands in sectors where Cricket Australia sponsors have direct exclusivity as it becomes more likely that the players' union will take control of intellectual property next month.Read more
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