Tim Cahill to expand academy in Foxtel partnership Tuesday, 12 Sep 2017 09:18pm Socceroos star Tim Cahill will expand his Foxtel-sponsored academy program into Australian schools for the first time, with sports and entertainment agency Gemba to leverage the initiative. Read more
ARU promotes key executive to lead commercial Tuesday, 12 Sep 2017 09:11pm Sports marketing veteran Peter Sciberras has been elevated to the top commercial role in the Australian Rugby Union following the departure of John Nicholl. Read more
Helloworld joins forces with PGA Tuesday, 12 Sep 2017 08:29pm Helloworld Travel has flagged further investment in sponsorship this financial year after linking with the PGA of Australia in its fourth national sporting partnership. Read more
Cricket Australia splits wealth sectors and rolls out new strategy Monday, 11 Sep 2017 09:33pm Cricket Australia has outlined a new commercial strategy that focuses on women's sport, international deals and "sustainable partnerships" and will also aim to tap into new financial categories opened up following the restructure of its Commonwealth Bank deal. Read more
Rugby League World Cup energised by new deal Monday, 11 Sep 2017 09:22pm Battery maker Energizer has become the latest blue-chip brand to sign on as an official sponsor of next month's Rugby League World Cup. Read more
Adelaide Oval upgrade delivers economic boom; SME360 to launch global drone racing venture; and more Monday, 11 Sep 2017 09:03pm > Magellan bulks up marketing spend to $11m ahead of cricket deal > Adelaide Oval upgrade delivers economic boom > SME360 to launch global drone racing venture > Brisbane Festival opens with strong roster of sponsors > Athletics Australia promotes commercial chief to top job > Monster Energy appoints new marketing boss; signs new deal Read more
Microsoft and Harvey Norman to sponsor Supercars' eSports foray Friday, 08 Sep 2017 08:56pm Supercars will launch what it calls a "ground-breaking" eSports competition in the lead-up to this year's Bathurst 1000 with the intention of rolling out a regular gaming league next year. Read more
Ladbrokes throws weight behind long-term MVRC partnership Friday, 08 Sep 2017 08:04pm Ladbrokes CMO Jason Gibsgaard says the wagering firm's state-of-the-art activations precinct at the Moonee Valley Racing Club will deliver on a host of brand objectives, including customer acquisition, retention and engagement. Read more
NBL entices Kmart into major community partnership Friday, 08 Sep 2017 07:44pm Sponsorship-shy Kmart will launch a new basketball community program at more than 1,500 schools as part of a new deal with the National Basketball League. Read more
Sports organisations prominent in top 500 list - Tennis Australia revenue rockets Thursday, 07 Sep 2017 08:34pm A record 14 sporting organisations have been included on IBISworld's list of Australia's top 500 private companies, with the AFL again taking top honours. Read more
