Openair Cinemas partnership to bolster Amex loyalty offering Thursday, 07 Sep 2017 04:33pm American Express will replace Ben & Jerry’s as the new presenting partner of Fairfax Events’ flagship national film series, Openair Cinemas. Read more
Senate inquiry into ARU a concern for all sports: Clyne Thursday, 07 Sep 2017 04:30pm The Federal Senate's inquiry into the "Future of rugby union in Australia" sets a worrying precedent for Government interference into elite sport, says Australian Rugby Union chair Cameron Clyne. Read more
"Relationships drive results": what Hyundai boss wants from sponsorship Wednesday, 06 Sep 2017 09:14pm Workplace culture and sponsorship ROI are interdependent, and rights-holders that don’t understand their sponsors’ objectives will never be able to deliver maximum returns for their partners, says Hyundai's Martin Him. Read more
Eels and Fever change apparel partners Wednesday, 06 Sep 2017 09:11pm The NRL's Parramatta Eels and Super Netball outfit the West Coast Fever will each link with new apparel suppliers in 2018 after agreeing new deals with ISC. Read more
St George Bank to launch credit card, grassroots incentives with QRU Wednesday, 06 Sep 2017 08:38pm The Queensland Rugby Union has signed a renewed alliance with St George Bank in what is now one of rugby union's longest-running partnerships. Read more
Blues re-sign coaches' sponsor Tuesday, 05 Sep 2017 09:13pm Carlton's strong run of partnership renewals has continued, with Blues coaches' sponsor, Ontime Group, adding a further two years to its deal. Read more
Mining magnate to bankroll rival rugby competition after Force axing Tuesday, 05 Sep 2017 09:06pm Billionaire Andrew Forrest will fund a rebel "Indo-Pacific" rugby competition following the NSW Supreme Court’s decision today effectively axing the Western Force from Super Rugby. Read more
Priceline commits to Sixers; increases women's sport investment Tuesday, 05 Sep 2017 08:12pm Priceline will seek to drive increased attendance and engagement at women's Big Bash matches as part of its expanded alliance with the Sydney Sixers, says the pharmacy giant's marketing boss. Read more
Fragmenting audiences to create new era of sport: Nielsen Sports boss Monday, 04 Sep 2017 08:43pm Rapidly-changing viewership habits will force sports rights-holders to deliver content in new ways but also create an opportunity to generate new revenue streams, says Nielsen Sports global chief Danny Townsend. Read more
Cowboys maintain growth with Trukai renewal Monday, 04 Sep 2017 08:19pm The North Queensland Cowboys NRL outfit is set to post strong commercial growth in 2016, with shorts sponsor Trukai the latest to sign a multi-year renewal with the club. Read more
