Boost Mobile has signed on as the official telco of the southern hemisphere's largest action sports festival and brought on high-profile ambassadors from surfing, Supercars and skateboarding as part of a major new marketing push.Read more
Cricket Australia claims that bitter negotiations with the players' union won't affect talks with new sponsors and that existing partners "fully understand" the process despite the potential collapse of cricket's business model.Read more
Nike is targeting individual ambassador deals and influencers rather than team-led partnerships for its first Australian brand campaign in a decade.Read more
CPA Australia will reprise its naming rights deal with the National Basketball League's China tour despite the accounting peak body coming under increased pressure over its corporate governance.Read more
The AFL and league's players' union have agreed a record revenue-sharing model which will deliver a 28% share of the code's estimated $6.47 billion revenue to players over the next six years.Read more
Long-serving Victorian Major Events Company CFO Rob O'Dwyer has been appointed the new director of government, tourism and events at Nielsen Sports.Read more
Bangarra Dance Company will offer low-cost tickets to more than 1,000 Indigenous community members as part of a new partnership to make performing arts more accessible.Read more
Jeep will not renew its Magic Millions naming rights in the latest pull-back from a major Fiat Chrysler sponsorship and amid an ongoing review of sponsorship and the company's marketing mix.Read more
Newcastle Knights CEO Matt Gidley says the club remains in the top eight of the NRL for sponsorship, membership and match-day rankings despite sitting bottom of the 2017 league ladder.Read more
The West Coast Eagles' AFL Women's bid has received strong support from existing club partners and several new companies have made "proactive" approaches, according to the club.Read more
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