Cricket Australia is using the establishment costs of the BBL as a bargaining chip in its ongoing feud with the cricketers' union, revealing that the first five years of the Big Bash League generated a $33 million loss.Read more
Strong philanthropic revenue and donations growth has insulated the Sydney Theatre Company from its second straight year of declining sponsorship revenue, which fell below $2.5 million.Read more
The AFL has incorporated its AFL Media digital assets into its wider commercial operations for the first time, and is set to beef up its data analytics and creative capability so it can provide sponsors with a broader range of marketing solutions.Read more
Australia's largest credit union, CUA, has expanded its long-running partnership with the School Fun-Run series, which counts more than 230,000 school children as annual participants.Read more
Carlton has secured Virgin Australia as its makeshift co-principal partner after its previous major sponsor, CareerOne, encountered financial strife.Read more
KFC has become the latest blue-chip brand to link with the 2017 Rugby League World Cup, and the tournament's commercial and marketing chief says the event is on-track to hit its sponsorship targets.Read more
Swinburne University of Technology will take over naming rights at Punt Road Oval as part of a wide-reaching new partnership with the AFL's Richmond Tigers.Read more
Hockey Australia’s communications and commercial boss, Lawrence West, is set to depart the national sporting organisation to take up a new sponsorship role in the arts.Read more
Watpac, the ASX-listed building firm contracted to construct north Queensland's new $250m stadium development, has signed on as the naming rights sponsor for the Townsville 400 Supercars race.Read more
Influencers played a key role in expanding the Adidas brand way beyond sporting apparel, but the company’s global director of entertainment and influencer marketing has warned marketers that getting influencer strategy wrong can be costly and damage a brand.Read more
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