Origin sponsor upheaval continues as Tooheys replaces VB at Blues Tuesday, 08 Aug 2017 06:14pm Lion has replaced rival brewer CUB in yet another iconic partnership, with Tooheys to replace VB as the NSW Blues' beer of choice. Read more
Biennale unveils new partners and program Tuesday, 08 Aug 2017 05:58pm The Biennale of Sydney has secured a new principal partner and major foundation supporter as it gets into full planning mode for next year's festival of art. Read more
Perth Arena secures Bankwest partnership; green-lights naming rights Monday, 07 Aug 2017 10:15pm Bankwest has agreed an "innovative" new partnership with Perth Arena, and the state government has also green-lit the stadium’s operator to begin the search for a top-level naming rights sponsor. Read more
HT&E to launch Australia's "first city-based" eSports competition Monday, 07 Aug 2017 09:29pm Media and entertainment firm Here, There & Everywhere, will launch a new events business and eSports league as part of a joint-venture with an Irish sports agency. Read more
Pay deal ushers in new test naming rights sponsor Monday, 07 Aug 2017 09:02pm Magellan Financial Group has been confirmed as the new naming rights sponsor of Australia's test cricket side in an alliance believed to be worth up to $20 million over three years. Read more
Optus announces bumper GC2018 investment; Etihad podcast tie-up; and more Friday, 04 Aug 2017 09:09pm > Optus to spend $20 million on GC2018 connectivity > William Hill takes financial hit on Australian Open deal > Etihad to stream Opera House podcasts on all flights > Four'N Twenty gears up for "aggressive growth plans" > Squash Australia signs Red Bull alliance > Jets target Veolia partnership with trial run on youth team Read more
Two major backers renew with A-League champions Friday, 04 Aug 2017 08:36pm Sydney FC has re-signed two key supporters and is inching close to a bumper new front-of-jersey sponsor ahead of the new A-League season. Read more
Sponsors breath sigh of relief as cricket pay dispute is resolved Friday, 04 Aug 2017 08:34pm Cricket Australia sponsors have hailed the end of the sport's pay war, which has seen the players' union retain a share of revenue and win an expanded stake in intellectual property. Read more
Places for our Brisbane conference are filling fast Friday, 04 Aug 2017 03:36pm Places for the Sponsorship News Brisbane conference are filling fast, so secure your tickets before the event sells out. Read more
Sport "part of our DNA", says Telstra marketing boss Thursday, 03 Aug 2017 08:47pm Telstra has signed on as the latest partner of this year's Rugby League World Cup and will support the alliance through broadcast integration and across its loyalty platform. Read more
