> High-profile departures at Bulldogs and Samsung
> "No net income" from digital JV, says Cricket Australia
> IPG agency exodus to Initiative continues
> Swimming Australia launches event bidding process
> Wanderers sign first-ever wheelchair league sponsor
> Lifeline secures $450k partnershipRead more
Fujitsu General has signed a major partnership renewal with Essendon after securing more than $10 million in new business through the deal, while the AFL side has also ticked past 65,000 members.Read more
Lion's XXXX Gold will target pourage rights and customer engagement over branding as part of its new deal with the 2017 Rugby League World Cup.Read more
Jeep and AFL club Richmond have agreed a long-term extension of their co-major partnership, with the auto brand set to become a major Indigenous supporter alongside its guernsey branding.Read more
The Australian Cricketers Association is threatening to take control of all player intellectual property from July 1 if a new MOU isn't struck, which would technically put Cricket Australia in breach of all ongoing sponsorship contracts and potentially slash the value of its deals by 50%.Read more
Perth NBL club the Wildcats has promoted its long-serving commercial manager Troy Georgiu to the role of CEO, replacing Nick Marvin who resigned last month.Read more
Carlton is weighing up its options for the guernsey position previously held by cash-strapped co-major sponsor CareerOne, after the club elevated another sponsor, Virgin Australia, into the slot last weekend.Read more
Red Bull has appointed former Adidas and Tennis Australia staffer Meaghan Jeffrey as its new head of sports marketing.Read more
Partnerships can provide far more than money to arts and cultural rights holders and can solve long term business problems if sponsors and rights holders think creatively, according to one of the UK's leading sponsorship consultants.Read more
Federal Sports Minister Greg Hunt has thrown his support behind a national sports lottery, saying he was "strongly biased" towards the set-up of a fund which could buttress Olympic sports against falling government funds.Read more
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