Blundstone taps iconic festival for new campaign
Tasmanian boot maker Blundstone has partnered with the Dark Mofo cultural festival as part of a renewed brand push.Read more
More latest news - page 826
CA promotes Everard; seeks new Big Bash boss
Respected sports administrator Anthony Everard has been elevated to a new executive general manager role at Cricket Australia, which is now set to appoint a new head of domestic Twenty20.Read more
UOW expands Dragons partnership
The University of Wollongong has agreed a long-term renewal with NRL side St George Illawarra, though the partnership does not include naming rights to the Dragons' Kogarah Oval.Read more
SAP sponsorship boss calls for collaborative "sponsorship 2.0"
Software and technology giant SAP's new "multifaceted" sponsorship strategy has begun to deliver immediate results, says the company's global sponsorship chief.Read more
OVO deal buoys Water Polo Australia
Water Polo Australia has struck a wide-ranging four-year broadcast and brand partnership with challenger telco, OVO Mobile.Read more
KFC targets fans through new Cats partnership
KFC will give away up to 3,500 Zinger Burgers per-game to Geelong Cats members and fans as part of a new alliance with the AFL team.Read more
Super Rugby powers post mixed financial results
The Queensland Reds and NSW Waratahs have posted mixed financial results as the shrinking sponsorship market continues to bite in Super Rugby.Read more
Optus continues music-led partnerships platform
Splendour in the Grass has re-signed Optus as a sponsor for its sold-out 2017 concert.Read more
Crows' eSports play to drive new audiences and sponsorship
The AFL's Adelaide Crows has become the first local sporting team to invest in the burgeoning eSports industry, and CEO Andrew Fagan says the move will open up new commercial and brand platforms.Read more
Australian Chamber Orchestra posts $1m surplus
Steady sponsorship revenue was eclipsed by a 53% surge in donations as the Australian Chamber Orchestra recorded a $1.3 million surplus in the 2016 calendar year.Read more
