MCG recruiting new commercial boss after Corcoran departure Thursday, 03 Aug 2017 06:27pm The Melbourne Cricket Club will appoint a new general manager of commercial operations and partnerships following the departure of Gavin Corcoran, who has moved to Racing Victoria. Read more
Mercedes-Benz taps Fanning and boosts "lifestyle" spend for ute launch Thursday, 03 Aug 2017 02:43pm Luxury car-maker Mercedes-Benz has signed surfing star Mick Fanning as an ambassador and is tipped to further increase its partnerships spend in support of next year's X-Class ute launch. Read more
Leveraging is key but adding value for fans comes first: TWE Wednesday, 02 Aug 2017 09:20pm Treasury Wine Estates brand Wolf Blass has made "significant strides" on its partnerships strategy and now integrates its AFL partnership across all points of its business, says marketing boss Angus Lilley. Read more
FFA reappoints Futures Sport + Entertainment and expands its role Wednesday, 02 Aug 2017 09:04pm Football Federation Australia has reappointed IPG-owned agency, Futures, in an expanded role and will work with the national body on a raft of sponsorship, commercial and data projects until 2020. Read more
Sports donations surge $12.75m in 2016-17: ASF Wednesday, 02 Aug 2017 07:56pm Donations to sporting organisations through the Australian Sports Foundation surged to $44.75 million last financial year, with growth underpinned by a six-fold increase in funding going to individual athletes. Read more
Donate Life continues sponsorship roll-out with NRL Tuesday, 01 Aug 2017 09:25pm The NRL has been confirmed as the third national football code to partner with the Federal Government's 'Donate Life' campaign, as tipped by Sponsorship News last week. Read more
Field narrows as Perth Stadium inches closer to naming rights sponsor Tuesday, 01 Aug 2017 09:21pm Operators of the new Perth Stadium are closing in on an inaugural naming right sponsor, with a handful of WA-based firms in the mix. Read more
NBA to host trio of Australian basketball teams Tuesday, 01 Aug 2017 09:21pm One of the world’s biggest sporting competitions, the US NBA, will for the first time ever host three Australian NBL teams, in what NBL chief Larry Kestelman says is testament to the growth and development of the competition. Read more
Big Bash chief "confident" of MoU resolution Monday, 31 Jul 2017 09:32pm Cricket Australia's Big Bash League has unveiled a bumper 2017-18 schedule despite its continuing pay war with the Australian Cricketers' Association. Read more
"Huge interest" as Netball Victoria signs four new sponsors Monday, 31 Jul 2017 08:53pm Netball Victoria has posted its biggest-ever single-month sponsorship revenue boost after securing four new partners, including three majors. Read more
