Cricket Australia tactics could threaten sponsor negotiations: ACA
Australian Cricketers’ Association boss Alistair Nicholson says Cricket Australia's threats to withhold player payments during major sponsorship negotiations are "baffling".Read more
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FFA, Samsung and Optus sponsor campaigns win global accolades
Football Federation Australia and creative agency BMF have won a swag of medals at the global Clio Sports Awards, while local sponsorship campaigns from Samsung and Optus were also recognised.Read more
Commercial Trends in Sports 2017- Nielsen Sports
Commercial Trends in Sports 2017- Nielsen SportsRead more
Powershop extends film festival platform
Powershop will continue its sponsorships of both the Sydney Film Festival and Melbourne International Film Festival, allowing it to reach an audience of 350,000 film-goers.Read more
Rolex targets digital in ten-year Australian Open extension
Luxury watch brand Rolex has thrown its weight behind the Australian Open, retaining its status as a major sponsor of Tennis Australia's marquee event until 2027.Read more
Toyota launches grassroots fund in third national sport
Toyota will use its North Queensland Cowboys partnership to launch its community raffle series into rugby league’s grassroots for the first time, while the NRL side has also signed several new deals.Read more
CUB shores up Blues pourage until 2024
Carlton & United Breweries has signed its first branding deal in the AFL since downgrading its code-wide deal, stepping up as a partial replacement for embattled Carlton principal sponsor CareerOne.Read more
iSelect expansion vindicates Dees' dual-major restructure
Melbourne has become the first AFL club to upsell an AFLW sponsor to its men's side, with iSelect agreeing an 18-month, co-major deal.Read more
Disruption is "the new normal" for sports industry: Tonagh
Foxtel chief Peter Tonagh has called for more "adaptive and agile" thinking from the sports sector and says women's sport is now able to survive on its merits as Fox pivots to increased female sporting coverage.Read more
Emirates extends as Sydney Symphony swings to profit
A major upswing in donations for the Sydney Symphony Orchestra has helped the performing arts leader to a "significant" surplus, while principal partner Emirates has committed to a long-term renewal.Read more
