Demons momentum continues as academy sponsor steps up Monday, 31 Jul 2017 08:53pm A property developer with significant interests in Melbourne FC's grassroots catchment will join forces with the Demons as its first major academy partner. Read more
"Significant" new partnership for Netball SA Friday, 28 Jul 2017 09:17pm Netball South Australia has secured a financial brand in a "huge boost" for the sport's grassroots. Read more
Hyundai drives forward with $10m+ Carlton deal Friday, 28 Jul 2017 09:15pm Hyundai will remain the principal partner of Carlton's AFL and AFL Women's teams until the end of the 2022 season as part of a bumper renewal with the Blues. Read more
AFL and Racing.com agree industry-first alliance Friday, 28 Jul 2017 08:50pm A new strategic partnership between the AFL and Racing.com will see the thoroughbred racing joint-venture use the AFL's "world-class" production facilities until at least the end of 2018. Read more
Sponsors left scrambling as pay talks hit wall Thursday, 27 Jul 2017 09:40pm Sponsors have been caught off-guard by further escalation in cricket's pay war, with Cricket Australia chief James Sutherland today admitting that talks had again reached an impasse. Read more
Sponsors tipped to drive change and growth in women's sport Thursday, 27 Jul 2017 09:08pm Harris Farm Markets founder and key NRL administrator Cathy Harris says the current "swell of interest" in women's sport offers a good opportunity for major retailers to increase their investment in sponsorship. Read more
NBL side recruits Perth Glory exec as commercial head Thursday, 27 Jul 2017 09:07pm The Perth Wildcats NBL powerhouse has appointed former Perth Glory chief operating officer Anthony Radich as the club’s new commercial head. Read more
Sponsorship is all about "understanding what our customers want": Citi Wednesday, 26 Jul 2017 09:18pm Citi Australia's customer experience chief says that partnerships have become a "fundamental component" of the company’s marketing mix as crucial in developing trust and advocacy from its customers. Read more
AOC poaches rugby union CFO; New sponsors for Victory and Equestrian Australia; and more Wednesday, 26 Jul 2017 08:44pm > VicHealth to adapt iconic British women's sport campaign > AOC poaches rugby union CFO > Melbourne Victory signs new partner > Fans vote on key details of Wallabies-Barbarians game > QLD Government announces strict GC2018 corporate ticketing policy > Equestrian Australia signs blue-chip airline partner Read more
Donate Life to unveil sponsor campaign with major sports Wednesday, 26 Jul 2017 08:44pm A Federal Government agency has signed partnerships with Australia's three largest football codes as part of a new campaign to raise awareness for organ and tissue donation. Read more
