PGA secures wide-ranging Ladbrokes deal
Ladbrokes will take on the naming rights to two of the PGA of Australia's key assets as part of a whole-of-sport deal with the golfing body.Read more
More latest news - page 828
Zoo Sport signs first elite deal
Queensland Rugby Union has made a mid-season apparel switch, trading in BLK in favour of Zoo Sport in a partnership which will include pathways and grassroots sales reach for the new partner.Read more
Demetriou's CareerOne seeks AFL exit
Recruitment and training firm CareerOne is in talks to pull out of its AFL and Carlton sponsorships, after struggling to make payments required under the deal.Read more
Sharks sponsors express support after off-field scandal
Cronulla Sharks management says the majority of its sponsors have backed the NRL club as it seeks to contain the fallout from two separate drug controversies involving a senior official and a playerRead more
Harvey Norman continues women's rugby league spree
Harvey Norman has become the first dedicated sponsor of the 2017 Women's Rugby League World Cup, just weeks after signing a grassroots-to-elite pathway deal for the sport.Read more
Heat partnership delivered huge ROI says CUA
The first year of CUA's principal partnership with the Brisbane Heat Big Bash side delivered a huge return on investment in brand awareness and sales, according to the credit union's corporate and community chief.Read more
Lightning strikes thrice as Infinity drops NRL sponsorships
Rugby league's most recent drug scandal has claimed its first sponsorship scalp, with Infinity Group reportedly pulling out of contracts with two NRL clubs.Read more
Sydney FC boss steps down; AFL gets CCA Lift; and more
> Sydney FC chief executive steps down
> Coca-Cola expands AFL presence with new brand
> Kojo opens Perth shop after account wins
> Musica Viva improves surplus despite sponsorship drop-off
> Cycling Australia's 'She Rides' initiative scores sponsor
> NIDA and Sculpture by the Sea hunt for sponsorship bossesRead more
No intention of slowing down sponsorship push: Aqualand
Property development group Aqualand's arts-led sponsorship strategy has provided a point of difference for customers, according to marketing chief Alex Adams, who says the company is likely to further invest in sponsorship.Read more
Top golf executive joins restructured Cricket Australia
Cricket Australia has appointed the European PGA Tour's head of partnership management, Antonia Beggs, as its new head of match operations and events.Read more
