Octagon to work on QBE sponsorship strategy Thursday, 20 Jul 2017 09:29pm Insurance giant QBE has appointed Octagon as its specialist partnerships and activations agency. Read more
Nielsen Sport global MD joins Sponsorship News conference line-up Thursday, 20 Jul 2017 09:01pm Danny Townsend, the co-founder of Repucom and now global managing director of Nielsen Sports, will deliver the opening keynote at next month’s Sponsorship News conference in Brisbane. Read more
Harvey Norman boss lauds rugby league as women’s round grows Wednesday, 19 Jul 2017 09:09pm NRL chief executive Todd Greenberg says the code is “exploring” the addition of a women’s State of Origin game in 2018 as part of rugby league’s renewed push into women’s sport. Read more
BHP to sponsor booming Crows’ AFLW operation Wednesday, 19 Jul 2017 08:54pm Inaugural AFL Women’s champion Adelaide has secured global resources firm BHP as co-major sponsor in a long-term deal. Read more
A-League expansion bid to inject $16.3m in extra revenue Wednesday, 19 Jul 2017 08:54pm Southern Expansion, a new football franchise hoping to join the A-League, will generate $8 million in first-year revenue and add twice that in value to the league as a whole, according to Gemba. Read more
Sports performance company goes on sponsorship spree Tuesday, 18 Jul 2017 09:29pm Fitness and recovery brand PTP Sports has signed new deals with a handful of elite sporting teams, including Netball Australia's Diamonds, the AFL's Carlton Blues and two NBL teams. Read more
Vodafone takes on Gold Coast 600 naming rights Tuesday, 18 Jul 2017 09:04pm Vodafone is set for its largest consumer presence at a sports event in five years after replacing Castrol as the naming rights sponsor of the Supercars' Gold Coast 600. Read more
AFL to break with tradition in looking externally for new commercial boss Tuesday, 18 Jul 2017 08:26pm The AFL's new commercial chief is tipped to be an external hire rather than a promotion from within AFL House, but the replacement for Richard Simkiss is not expected to be identified until at least the end of this season. Read more
Techfront and MKTG tie up signage solutions with seven AFL teams Monday, 17 Jul 2017 09:28pm A new agreement between Techfront, MKTG and seven AFL clubs will create a "one-stop shop" for sponsors and allow the AFL to roll out new initiatives such as real-time advertising marketplaces, says Techfront boss Neil Maxwell. Read more
Westfield continues $2.5m FFA women's partnership Monday, 17 Jul 2017 09:12pm In one of the largest sponsorships in women's sport, retail group Westfield has renewed its wide-ranging partnership with Football Federation Australia. Read more
