Basketball Australia inks new data and integrity deal Monday, 17 Jul 2017 09:09pm Basketball Australia has signed up a London-based data technology firm in a dual partnership which will strengthen both its anti-gambling and data solutions efforts. Read more
Samsung switches sponsorship focus to live music Friday, 14 Jul 2017 09:08pm Samsung has signed two new deals with music festivals and ended one of its most prominent arts deals as part of a renewed cultural focus. Read more
ACA turns focus to Cricket Aus partners; Geelong swears off betting sponsors; and more Friday, 14 Jul 2017 09:08pm > ACA confirms talks with all Cricket Australia sponsors, broadcasters > Geelong deal completes the set for Victoria's Responsible Gambling > Athletics Australia appoints interim commercial chief > Cricket NSW, Baseball Australia sign new apparel partners > Lottoland offers $1m reward as part of new partnership Read more
AFL commercial chief forced to resign Friday, 14 Jul 2017 07:47pm Two of the AFL's most senior executives, including newly-promoted commercial boss Richard Simkiss, have resigned. Read more
New performance partner and entertainment deals for AFL Thursday, 13 Jul 2017 09:21pm The AFL has this week agreed a new sports supplement alliance and a "first of its kind" partnership with a popular children's TV series. Read more
Toyota drives on with NQ Cowboys Thursday, 13 Jul 2017 09:19pm Toyota has renewed its North Queensland Cowboys naming rights deal in what is now the longest-running NRL partnership in Australia. Read more
Ensemble loses boss and KFC sponsor business to rival agencies Thursday, 13 Jul 2017 08:10pm The exodus from IPG's sponsorship and brand partnerships agency Ensemble has continued, with managing director Harry Preston departing and KFC also believed to have found another agency. Read more
Sydney FC holding out for "iconic" front of jersey sponsor Thursday, 13 Jul 2017 07:50pm Sydney FC will go into tonight's Arsenal game without a major sponsor but has signed a new back-of-jersey partner at a significant uplift in value compared to its previous deal. Read more
Lion continues withdrawal from branding as part of QRL renewal Wednesday, 12 Jul 2017 09:14pm Lion's XXXX Gold brand will give up its Maroons naming rights and much of its on-jersey branding as part of a renewal with the Queensland Rugby League. Read more
Woolies takes ownership of Surfing Australia pathways Wednesday, 12 Jul 2017 09:14pm Woolworths chief marketing officer, Andrew Hicks, says the supermarket giant will look to connect its customers and national store chain to surfing as part of its expanded deal with Surfing Australia. Read more
