Telstra to use sponsorship as proving ground for next-gen tech Wednesday, 12 Jul 2017 09:11pm Telstra will roll out an automated messaging bot as part of tonight's State of Origin decided after recently becoming the first-ever sponsor to tap the NRL's wearable tech data trove. Read more
Nervous Cricket Australia sponsors to press for resolution Tuesday, 11 Jul 2017 09:29pm Some of Cricket Australia's largest sponsors are starting to re-evaluate their support of CA and may seek compensation if no progress is made with the players' union in coming weeks, Sponsorship News understands. Read more
UK-based streetwear brand to launch locally with new sponsorship Tuesday, 11 Jul 2017 09:27pm British streetwear retailer JD Sports will feature on the jersey of the Western Sydney Wanderers for the club’s prestige friendly against English Premier League giant Arsenal. Read more
New naming rights sponsor for Oaks Day Tuesday, 11 Jul 2017 09:24pm The Victorian Racing Club has signed a lucrative new deal with a luxury retailer to replace both Longines and Crown Resorts as the major sponsor of several of its biggest assets. Read more
Carlton owed almost $2 million by ex-principal sponsor Monday, 10 Jul 2017 09:31pm AFL side Carlton is owed nearly $2 million by its former principal partner, collapsed education and training firm Acquire Learning, Sponsorship News has learned. Read more
URM upgrades to sole Sea Eagles major Monday, 10 Jul 2017 09:26pm United Resources Management has expanded its Manly Sea Eagles partnership to include the club's away front-of-jersey for the remainder of 2017. Read more
TEG poaches from Dentsu Aegis to fill new digital and data top role Monday, 10 Jul 2017 09:11pm Senior agency director Mazen Kassis has joined ticketing and events giant TEG to take up the newly-created role of managing director of digital, data and technology. Read more
Gold Coast CommGames on track for record sponsorship haul Friday, 07 Jul 2017 09:37pm The Gold Coast 2018 Commonwealth Games Corporation has reaffirmed its $95 million sponsorship target, with more than half of that figure already contracted, according to Queensland Government documents. Read more
Glory commercial momentum building as sleeve partner re-signs Friday, 07 Jul 2017 09:36pm Perth Glory is close to locking away all major partners after agreeing a multi-year extension with its sleeve sponsor, while the club's chief operating officer says all commercial revenue streams are trending up. Read more
Leading sponsorship executives to talk digital transformation and ROI Friday, 07 Jul 2017 09:35pm The CEOs of sports industry innovators Surfing Australia and Sunshine Coast Lightning are among the latest speakers confirmed for August's Sponsorship News Conference in Brisbane. Read more
