First craft beer brand makes AFL foray
Essendon has taken advantage of the club-level departure of Carlton & United Breweries to become the first AFL club to sign a craft beer brand as sponsor.Read more
More latest news - page 831
Fitness multinational becomes GC2018's 25th sponsor
The 2018 Gold Coast Commonwealth Games has chalked up another milestone, signing its 25th official partner.Read more
AOC's alleged culture at odds with sponsors' leveraging focus
Australian Olympic sponsors are starting to consider the potential impact on their leveraging campaigns from the widespread publicity being generated around allegations of a 'toxic workplace culture' at the AOC.Read more
Nissan shores up ownership of netball
Nissan has added a fourth state-wide deal to its stable of netball sponsorships.Read more
ASX-200 company expands Hockey Australia deal
Mining services firm Ausdrill has re-signed as principal partner of the national women's hockey team as part of an expanded partnership with Hockey Australia.Read more
In-sport gambling ban to divert marketing dollars to sponsorship
The proposed Federal Government ban on live-sport gambling advertisements will divert that revenue into unregulated marketing platforms such as digital and sponsorship, says the CEO of a major wagering company.Read more
Australian Open golf tournament adds to partner roster
Luxury duty free shopping group Heinemann has become the latest addition to the Australian Open golf tournament's sponsor roster, after signing a multi-year deal with Golf Australia.Read more
Fox Sports media rights deal to bolster WNBL sponsorship
Fox Sports sales staff will collaborate with the Women's National Basketball League on sponsorship, marketing and advertising sales as part of a landmark multi-year broadcast agreement.Read more
Qantas chair backs AOC presidential challenger
Leigh Clifford, chairman of decades-long Australian Olympic Committee sponsor Qantas, has backed AOC presidential hopeful Danni Roche, but the airline itself has stressed it remains neutral in the affair.Read more
NRL lands new sponsor for push into WA
Building services company AGI will invest $50,000 into rugby league grassroots in the Pilbara and regional Western Australia as a major partner of the NRL's WA growth plan.Read more
