Qantas to lose out from players' tour boycott as cricket dispute escalates Thursday, 06 Jul 2017 09:31pm The ongoing pay dispute between Cricket Australia and the players' union has claimed its first major tour, but CA's overseas sponsor, Qantas, has refused to be drawn into the fray. Read more
Major sponsors depart Sydney FC, Brisbane Roar Thursday, 06 Jul 2017 09:31pm A-League powerhouses Sydney FC and Brisbane Roar are both seeking new front-of-jersey sponsors following the departures of their respective major partners. Read more
Supercars' new support category signs inaugural naming rights sponsor Thursday, 06 Jul 2017 09:31pm The former naming rights sponsor of the V8 Utes series will return as the largest backer of the Supercars' replacement, SuperUtes, which will launch in next year. Read more
Arts sponsorship revenue peaking at $117 million: government research Wednesday, 05 Jul 2017 09:23pm Total sponsorship revenue in Australia's arts and cultural sector has grown steadily in recent years to more than $100 million, according to a new analysis of private sector support. Read more
Supercars Championship revs up with new betting sponsor Wednesday, 05 Jul 2017 09:23pm The Supercars Championship has secured a global brand as its new wagering partner and the deal will have a "strong focus" on digital fan engagement through statistics. Read more
Tyrepower continues sponsorship focus with NBL club deal Wednesday, 05 Jul 2017 09:23pm NBL franchise Melbourne United has signed new sponsors for its membership and upper-back of singlet assets. Read more
Surfing Australia to become "digital-first" after merging digital and commercial teams Tuesday, 04 Jul 2017 09:17pm Surfing Australia has combined its partnerships and digital teams to create a new ten-person department, in a move that will give it an edge in a "seriously competitive landscape," according to CEO Andrew Stark. Read more
Santos renews Tour Down Under naming rights deal Tuesday, 04 Jul 2017 08:56pm Santos has extended its naming rights deal with the Tour Down Under and the Santos Women's Tour on a multi-year contract as the event targets one million attendees in 2018. Read more
Bangarra secures two new partners after CommBank departure Tuesday, 04 Jul 2017 08:56pm Bangarra Dance Theatre, Australia's only elite Indigenous performing arts company, has signed new deals with communications and legal sector sponsors to safeguard against the loss of long-term backer CommBank. Read more
CommBank launches cricket leveraging campaign under MoU cloud Monday, 03 Jul 2017 09:35pm Commonwealth Bank has launched its first major leveraging campaign since shifting its Cricket Australia deal solely to the women's team, but other CA sponsors are likely to be blocked from similar campaigns while the sport no longer has access to its players. Read more
