Mars returns to AFL clubland with stadium naming rights deal Monday, 03 Jul 2017 09:28pm The Western Bulldogs has secured chocolate brand Mars as long-term naming rights sponsor for Ballarat's Eureka Stadium. Read more
Bullish Rebels gearing up for 2018 with new commercial boss Monday, 03 Jul 2017 09:28pm Melbourne Rebels commercial chief Steve Mitchell will depart the Super Rugby side next month for a new role and now the club is looking for a replacement despite question marks over its future. Read more
Senior executives to provide unique insights on ROI and the evolution of sports at Sponsorship News conference Friday, 30 Jun 2017 09:05pm One of Australia's foremost sponsorship and sports marketing experts and the CEO of Suncorp Super Netball's inaugural championship team have joined August's Sponsorship News Brisbane conference line-up. Read more
Cronulla lures premium brand to jersey after $900k sponsorship boost Friday, 30 Jun 2017 09:05pm Luxury audio brand Bang & Olufsen has signed its second elite partnership in recent months, joining the Cronulla Sharks in a multi-year deal. Read more
Myer goes all in on Katy Perry mega-tour sponsorship Friday, 30 Jun 2017 09:01pm Myer has launched one of its largest-ever entertainment sponsorships, signing up as presenting partner of popstar Katy Perry's 2018 Australian tour. Read more
Cricket Australia on cusp of new test principal deal with unexpected brand Thursday, 29 Jun 2017 09:08pm Cricket Australia is close to securing a financial services firm as its new home test naming rights partner in a deal believed to be worth between $6 and $8 million annually, Sponsorship News can reveal. Read more
Seven signs major broadcast deal with Golf Australia and the PGA Thursday, 29 Jun 2017 09:06pm The Seven Network has secured broadcast rights to Australia's two biggest golf tournaments as part of its wider push to "deliver leadership in sports". Read more
Western Force's $1.5m principal partnership "a farce" Thursday, 29 Jun 2017 08:58pm A Western Australian Treasury report has questioned whether the Western Force's $1.5m partnership with a state agency is delivering the claimed ROI, with Treasurer Ben Wyatt saying the previous government "concocted" a business case to force through the deal. Read more
Ambush sponsors poised to pounce if cricket's MoU deadlock continues Wednesday, 28 Jun 2017 09:29pm The Australian Cricketers' Association has held early talks with 'ambush' brands in sectors where Cricket Australia sponsors have direct exclusivity as it becomes more likely that the players' union will take control of intellectual property next month. Read more
Airbnb expands Opera House alliance Wednesday, 28 Jun 2017 09:11pm Airbnb has signed on as the inaugural presenting partner of the Sydney Opera House's new flagship contemporary 'festival of ideas', Antidote. Read more
