Storm finalises kit with mid-season shorts deal Wednesday, 28 Jun 2017 09:11pm The table-topping Melbourne Storm has locked away the last of its 2017 on-field assets, headlining several similar mid-season deals in the NRL. Read more
Cricket Tasmania to appoint dual commercial and Big Bash boss Tuesday, 27 Jun 2017 09:28pm Cricket Tasmania is recruiting a new combined commercial and Big Bash chief, with its current marketing and commercial head to depart after six months in the role. Read more
AOC still bullish on commercial outlook after global sponsor shifts Tuesday, 27 Jun 2017 09:24pm The Australian Olympic Committee says its sponsorship program is "very strong" post-Rio, with the departure of McDonald's to be offset by several new global additions to the Olympics roster. Read more
Jets to continue co-major structure as two new sponsors sign Tuesday, 27 Jun 2017 09:18pm Two new brands have signed on as official sponsors of the Newcastle Jets and the A-League club is confident of re-signing co-major partner, Inspirations Paint. Read more
LED technology closing in on 'holy grail' of stadium engagement Monday, 26 Jun 2017 09:32pm Next-generation stadium technology will become a major driver of revenue growth for rights-holders as new advances allow improved ROI measurements, the selling of real-time signage assets and other "nimble" solutions, Techfront's Neil Maxwell has predicted. Read more
Friendsurance backs new cycling event Monday, 26 Jun 2017 09:26pm Friendsurance, a European insurance 'disruptor' that uses peer-to-peer referrals, has signed its first partnership since launching in Australia. Read more
New senior hire for Queensland Symphony after sponsorship jumps $650k Monday, 26 Jun 2017 08:27pm The Queensland Symphony Orchestra has appointed a new director of sales and marketing to capitalise on a strong 2016 calendar year in which sponsorship revenue rose sharply. Read more
Super Netball delivers strong first season; IMG snaps A-League rights; and more Friday, 23 Jun 2017 09:33pm > Telstra streaming "up 700%" as Super Netball delivers strong first season > IMG to on-sell A-League's international media rights > NSW Budget tops up major events and tourism war-chest > McDonald's joins eSports boom with major new deal > Optus expands Perks platform with music festival alliance > Roosters sign SA sponsor for Adelaide Oval fixture Read more
More robust ROI needed to move beyond exposure metrics: expert Friday, 23 Jun 2017 09:33pm Most sponsors are looking for return on investment in the wrong place and missing out on measurements that can make or break a campaign, according to a prominent sponsorship academic. Read more
Boost Mobile to launch raft of action-driven brand partnerships Friday, 23 Jun 2017 07:56pm Boost Mobile has signed on as the official telco of the southern hemisphere's largest action sports festival and brought on high-profile ambassadors from surfing, Supercars and skateboarding as part of a major new marketing push. Read more
