Ex-ACA boss warns of "chaos" for sponsors as Cricket Australia holds course Thursday, 22 Jun 2017 09:33pm Cricket Australia claims that bitter negotiations with the players' union won't affect talks with new sponsors and that existing partners "fully understand" the process despite the potential collapse of cricket's business model. Read more
Nike launches largest brand campaign in a decade Thursday, 22 Jun 2017 09:17pm Nike is targeting individual ambassador deals and influencers rather than team-led partnerships for its first Australian brand campaign in a decade. Read more
CPA returns as sponsor of NBL China tour, despite member outcry Thursday, 22 Jun 2017 09:16pm CPA Australia will reprise its naming rights deal with the National Basketball League's China tour despite the accounting peak body coming under increased pressure over its corporate governance. Read more
Historic AFL revenue-share deal to drive stronger commercial outcomes Wednesday, 21 Jun 2017 09:37pm The AFL and league's players' union have agreed a record revenue-sharing model which will deliver a 28% share of the code's estimated $6.47 billion revenue to players over the next six years. Read more
Major events veteran to lead Nielsen's tourism team Wednesday, 21 Jun 2017 09:13pm Long-serving Victorian Major Events Company CFO Rob O'Dwyer has been appointed the new director of government, tourism and events at Nielsen Sports. Read more
New partnership to improve Indigenous access to arts Wednesday, 21 Jun 2017 09:13pm Bangarra Dance Company will offer low-cost tickets to more than 1,000 Indigenous community members as part of a new partnership to make performing arts more accessible. Read more
Jeep out of Magic Millions and evaluating future strategy Tuesday, 20 Jun 2017 06:30pm Jeep will not renew its Magic Millions naming rights in the latest pull-back from a major Fiat Chrysler sponsorship and amid an ongoing review of sponsorship and the company's marketing mix. Read more
Knights "punching above weight" in commercial and sponsorship contest Tuesday, 20 Jun 2017 05:15pm Newcastle Knights CEO Matt Gidley says the club remains in the top eight of the NRL for sponsorship, membership and match-day rankings despite sitting bottom of the 2017 league ladder. Read more
Eagles sponsors commit to AFL Women's bid Tuesday, 20 Jun 2017 04:01pm The West Coast Eagles' AFL Women's bid has received strong support from existing club partners and several new companies have made "proactive" approaches, according to the club. Read more
Lottoland eyeing big sponsorship play: CEO Monday, 19 Jun 2017 08:00pm Wagering firm Lottoland is "seriously interested" in expanding its partnership strategy in Australia, with CEO Luke Brill saying that sponsorship demonstrates its commitment to punters. Read more
