GE continues CSR-led sponsor campaign
Athletics Australia will expand its Indigenous development program, Athletics for the Outback, after striking a new partnership with global industrial giant, General Electric.Read more
More latest news - page 836
Live Nation swaps airline sponsors
Virgin Australia will replace Qantas as the official airline partner of Live Nation, Australia's largest music and entertainment rights-holder.Read more
Splendour in the Grass retains blue-chip backers
Splendour in the Grass has renewed ties with the vast majority of its 2016 sponsors, with blue-chip brands including Visa, Smirnoff and Contiki to roll out dedicated leveraging campaigns for the music festival.Read more
China Southern lands second AFL partnership
China Southern Airlines has signed a wide-ranging partnership with the Adelaide Crows to promote its new South Australian route, continuing the spate of international airline arrivals into the AFL.Read more
Hodge to return to Australia in regional Octagon restructure
Octagon's Asia-Pacific head of strategy, Adam Hodge, will re-join the agency's Sydney office as part of a wider reshuffle of the sport and entertainment agency's leadership.Read more
United Petroleum tweaks strategy with AFL switch
United Petroleum has finished its tenure as Gold Coast Suns coaches' partner and signed a new deal with rival AFL side Richmond, which becomes the second team to feature United on its match-ball.Read more
Embattled Western Force win Fortescue backing
Fortescue Metals Group has provided a much-needed boost to the Western Force with a two-year partnership renewal, even as the State Government has flagged it may review its $1.5m deal with the side.Read more
Tennis NSW appoints CEO; Ladbrokes sponsorship results; and more
> Infront director to take over as Tennis NSW chief
> Vodafone, AHM among Melbourne Comedy Fest partners
> Ladbrokes pledges "rigorous approach" to sponsorship strategy
> Optus outsources tech developers for Paralympics problem-solving
> Ledified adds A-League deal to roster
> New dress branding partner for FirebirdsRead more
Bombers sponsor loyalty drives favourable consumer sentiment
Essendon's major sponsors have emerged from the club's supplements saga with an enhanced reputation and strong consideration to purchase among both Bombers fans and the general public, according to new research.Read more
Asics extends Cricket Australia deal
Asics will continue as the official apparel partner of Cricket Australia's international teams until at least mid-2021, the peak cricketing body today announced.Read more
