Data firm Pernix targets sport partnerships after Port deal Wednesday, 14 Jun 2017 09:06pm Big data analytics company Pernix claims it will develop a "state-of-the-art" data science program as part of a new sponsorship with Port Adelaide, its first elite sports deal. Read more
M&C Saatchi expands sponsorship team with new creative position Wednesday, 14 Jun 2017 09:04pm M&C Saatchi Sport & Entertainment has appointed experienced advertising executive Duncan Shields to the new role of creative group head after "significant" recent growth. Read more
Strava secures innovative Medibank partnership Tuesday, 13 Jun 2017 09:19pm Medibank will partner with Strava, a global start-up social media company for athletes, as part of its renewed push into the loyalty and customer rewards space. Read more
Sydney FC expects front-of-jersey value to flourish amid bidding war Tuesday, 13 Jun 2017 09:14pm A-League champion Sydney FC is balancing renewal talks with principal partner Webjet and ongoing negotiations with up to three potential front of jersey sponsors as it looks to capitalise on this season’s unprecedented success. Read more
SportsTG acquired by US-based tech group Tuesday, 13 Jun 2017 08:51pm SportsTG, Australia's largest grassroots digital platform, has been acquired by Blue Star Sports, a Texas-based sports software firm backed by some of the biggest names in US sport. Read more
Essendon AFLW bid already attracting sponsor enquiries Friday, 09 Jun 2017 07:23pm Essendon boss Xavier Campbell says "thorough research" has shown plenty of sponsor interest in a Bombers AFL Women's team, after the club today announced its bid to win an expansion slot from 2019. Read more
Invictus Games assembles strong base of foundation partners Friday, 09 Jun 2017 06:31pm Medibank, Defence Housing Australia, Saab and MinterEllison have all signed on as official partners of Sydney's 2018 Invictus Games, launched this week by Prince Harry. Read more
"It's time for sports businesses to be thinking about what's next," says PwC Friday, 09 Jun 2017 06:05pm Sporting rights-holders have received their last big pay-cheques from traditional broadcasters and need to "think laterally" about distributing their product and investing in areas such as eSports, says PwC media and entertainment chief Megan Brownlow. Read more
Customer experience driving Sensis' transformed sponsorship strategy Thursday, 08 Jun 2017 09:23pm Sensis' new brand sponsorship strategy will be led by high-profile partnerships with 'wow-factor' events to reward and engage its customers, says executive general manager James Ciuffetelli. Read more
Cricket Australia claims revenue-sharing deprives grassroots of sponsorship Thursday, 08 Jun 2017 09:17pm Cricket's state associations are losing up to $4 million annually and sponsorship designated for grassroots cricket is also being redirected to players under the current, "faulty" revenue-share model, according to Cricket Australia's top negotiator. Read more
