Fortescue Metals Group has provided a much-needed boost to the Western Force with a two-year partnership renewal, even as the State Government has flagged it may review its $1.5m deal with the side.Read more
> Infront director to take over as Tennis NSW chief
> Vodafone, AHM among Melbourne Comedy Fest partners
> Ladbrokes pledges "rigorous approach" to sponsorship strategy
> Optus outsources tech developers for Paralympics problem-solving
> Ledified adds A-League deal to roster
> New dress branding partner for FirebirdsRead more
Essendon's major sponsors have emerged from the club's supplements saga with an enhanced reputation and strong consideration to purchase among both Bombers fans and the general public, according to new research.Read more
Asics will continue as the official apparel partner of Cricket Australia's international teams until at least mid-2021, the peak cricketing body today announced.Read more
Rental group Thrifty will provide some 1,400 vehicles to the 2018 Commonwealth Games, while the Gold Coast event has also secured a sponsor in the security sector.Read more
HCF has signed a grassroots-to-elite partnership with Netball NSW that will see it become the inaugural principal partner of the Giants Netball team.
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Professional accountancy association, the CPA, is facing a member backlash over its marketing, sponsorship and promotional spending in recent years, with one critic saying the campaign is of "no use" to CPA's target audience.Read more
Carlton & United Breweries says its long-standing focus on sponsorship isn't under review despite the fact it will reallocate the millions of dollars from its expiring Cricket Australia partnership into direct advertising.Read more
AFL Media's former head of strategy, Craig Roberts, will join sports marketing agency Gemba to lead its venues and management consultancy arms following the departure of Dale Wood.Read more
Victoria University has signed a long-term strategic partnership with the A-League's Melbourne Victory as it looks to further its status as Australia's "leading sports university".Read more
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