Hankook inks first AFL deal
St Kilda has ended its two-year search for a long-term shorts sponsor, with Korean tyre brand Hankook taking over the position as part of its first foray into Aussie Rules.Read more
More latest news - page 838
Australian Cricket to drink XXXX after VB departure
Lion's XXXX brand is set to replace Victoria Bitter as the official beer of Cricket Australia - but not on the shirt of the One-Day International team - in the first step of a major overhaul of CA's most valuable assets.Read more
Stawell Gift to support TAC's Easter message
The Transport Accident Commission has signed on as a major partner of the prestigious Stawell Gift, which is also in the market for a new naming rights sponsor following the departure of Woolworths.Read more
New shorts sponsor adds to Kangaroos' retention boom
North Melbourne is forecasting strong commercial growth in 2017 after retaining six of its key partners and adding renewables brand, Hello Solar, as shorts sponsor.Read more
Supercars deals galore ahead of Grand Prix
Boost Mobile, Bosch and Harley Davidson are among the new blue-chip brands to link with Supercars teams as the category gears up for this weekend's Australian Grand Prix.Read more
Crows, Port win key pre-season deals
The AFL's two South Australian teams have both ushered in the start of the 2017 season by signing blue-chip brands to newly-created assets.Read more
Swans add three as SCG move, leveraging focus reaps rewards
Nike, Science in Sport and Dexus Property Group have joined an already-formidable Sydney Swans partner roster as the AFL side continues to invest in creating assets for lower-level sponsors.Read more
WA Government to tread carefully on stadium naming rights policy
The newly-elected Labor Government of Western Australia has confirmed it still intends to go ahead with its proposed sale of naming rights to the Perth Stadium, but insiders say there is still plenty of opposition to proposal.Read more
The M Agency strengthens partnerships division
Entertainment marketing group The M Agency has appointed former Live Nation Australia and Sony Music executive Marcus Seal to lead its business development and marketing functions.Read more
Sponsor revenue doubles in WBBL's second season
Cricket Australia's Big Bash boss, Anthony Everard, says the decision by WBBL naming rights sponsor Rebel Sport to build an above-the-line campaign around the competition is a clear demonstration of the growing power of women's sport as a marketing channel.Read more
