PwC pinpoints eSports sponsorship as "huge opportunity" Monday, 05 Jun 2017 07:31pm The rise of eSports represents the best way for marketers to access hard-to-reach ‘generation Z’ audiences who have "extremely low" tolerance for traditional advertising but reward sponsors, according to a new report from PwC. Read more
A-League clubs eye 'Big Bash effect' and boost to sponsorship revenue Friday, 02 Jun 2017 09:27pm The A-League's new broadcast agreement with Network Ten could potentially bolster the value of major sponsorship assets by up to 50%, according to Sydney FC chief Tony Pignata. Read more
AFL Coaches launch new Foxtel; Chemist Warehouse-backed campaigns Friday, 02 Jun 2017 07:42pm The AFL Coaches Association has rolled out partnership campaigns in conjunction with Foxtel and Chemist Warehouse as part of a new commercial focus for the organisation. Read more
Gold Coast Turf club secures lucrative Aquis agreement Friday, 02 Jun 2017 07:33pm Gold Coast Turf Club chief executive Steve Lines says a new naming rights partnership with big-spending property developer Aquis is "by far the biggest deal" in the racing body's history. Read more
Australian Ballet sponsorship revenue tops $4.5 million Thursday, 01 Jun 2017 09:24pm The Australian Ballet increased sponsorship revenue by more than a third last year, becoming Australia's largest performing arts group in terms of commercial revenue. Read more
Perth Glory and Sydney FC renew major sponsors Thursday, 01 Jun 2017 09:22pm A-League clubs Sydney FC and Perth Glory have started their off-season sponsorship drives by locking in key partners on multi-year deals. Read more
Bendigo Bank signs third AFL deal; QMS secures Pacquiao v Horn sponsor sales rights; and more Thursday, 01 Jun 2017 07:42pm > Bendigo Bank signs with third AFL side > QMS follows netball and Supercars deals with Pacquiao v Horn sales rights > Athletics Australia CEO steps down > Science in Sport replaces Swisse as Cycling Australia category partner > Broncos; Storm strengthen supplier ties > Collingwood commissions new strategic blueprint Read more
Golf Australia expands partnership after digital surge Wednesday, 31 May 2017 09:12pm Golf Australia has secured a long-term renewal with Drummond Golf after its website rose to become the fifth-most visited sporting site in the country following the integration of the Golf Link handicapping system. Read more
Maroons open new jersey asset for Origin 2017 Wednesday, 31 May 2017 08:40pm The Star Gold Coast will become the first brand in recent years to appear on the lower-back of a State of Origin jersey after expanding its Queensland Rugby League deal. Read more
CA claims BBL losses of $33m but insiders question figure Wednesday, 31 May 2017 08:19pm Cricket Australia is using the establishment costs of the BBL as a bargaining chip in its ongoing feud with the cricketers' union, revealing that the first five years of the Big Bash League generated a $33 million loss. Read more
