Sydney Theatre Co posts surplus but sponsorship falls Tuesday, 30 May 2017 09:14pm Strong philanthropic revenue and donations growth has insulated the Sydney Theatre Company from its second straight year of declining sponsorship revenue, which fell below $2.5 million. Read more
"We're now a solutions business" says the AFL after restructure Tuesday, 30 May 2017 09:14pm The AFL has incorporated its AFL Media digital assets into its wider commercial operations for the first time, and is set to beef up its data analytics and creative capability so it can provide sponsors with a broader range of marketing solutions. Read more
CUA takes naming rights to national fun-run series Tuesday, 30 May 2017 09:10pm Australia's largest credit union, CUA, has expanded its long-running partnership with the School Fun-Run series, which counts more than 230,000 school children as annual participants. Read more
Show of loyalty pays off as Virgin comes to Carlton's rescue Monday, 29 May 2017 09:23pm Carlton has secured Virgin Australia as its makeshift co-principal partner after its previous major sponsor, CareerOne, encountered financial strife. Read more
KFC partnership pushes Rugby League World Cup closer to targets Monday, 29 May 2017 09:18pm KFC has become the latest blue-chip brand to link with the 2017 Rugby League World Cup, and the tournament's commercial and marketing chief says the event is on-track to hit its sponsorship targets. Read more
Richmond locks away last major asset as new partner spree continues Monday, 29 May 2017 09:18pm Swinburne University of Technology will take over naming rights at Punt Road Oval as part of a wide-reaching new partnership with the AFL's Richmond Tigers. Read more
Hockey Australia commercial chief moves to arts Friday, 26 May 2017 08:17pm Hockey Australia’s communications and commercial boss, Lawrence West, is set to depart the national sporting organisation to take up a new sponsorship role in the arts. Read more
Watpac to replace Castrol as Townsville 400 title sponsor Friday, 26 May 2017 07:48pm Watpac, the ASX-listed building firm contracted to construct north Queensland's new $250m stadium development, has signed on as the naming rights sponsor for the Townsville 400 Supercars race. Read more
Influencers need more than reach: Adidas marketing chief Friday, 26 May 2017 06:48pm Influencers played a key role in expanding the Adidas brand way beyond sporting apparel, but the company’s global director of entertainment and influencer marketing has warned marketers that getting influencer strategy wrong can be costly and damage a brand. Read more
High profile departures at Bulldogs and Samsung; CA denies access to digital revenue; and more Thursday, 25 May 2017 09:30pm > High-profile departures at Bulldogs and Samsung > "No net income" from digital JV, says Cricket Australia > IPG agency exodus to Initiative continues > Swimming Australia launches event bidding process > Wanderers sign first-ever wheelchair league sponsor > Lifeline secures $450k partnership Read more
